Connected Fitness

Echelon Fitness Expands Reach With runDisney Deal

Connected fitness equipment maker Echelon will showcase its offerings to 170,000+ runDisney participants in 2024 and beyond.

Ergatta Launches the Lite, a More Affordable Rower

With the Lite, Brooklyn-based Ergatta hopes to attract a broader audience of fitness enthusiasts to its gamified rowing concept.

Hydrow Founder on George Clooney Film Deal: ‘It’s a Crazy Dream’

Connected rowing company Hydrow is launching a special workout series inspired by Clooney's new film, "The Boys in the Boat."

Hydrow Discusses Acquiring Rival CityRow, Per Report

Hydrow, a celeb-backed connected fitness rowing brand, is reportedly discussing acquiring CityRow to nab its rival's subscriber base.

Nautilus Changes Corporate Name to BowFlex in Turnaround Bid

The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan

Peloton, NBA Partner for Fitness & Sports Content

The Peloton-NBA partnership promises fitness content, co-branded programming and NBA League Pass integration on Peloton machines.

Peloton Targets Europe in International Push

Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.

Forme To Acquire Clmbr in Connected Fitness Deal

Smart home gym maker Interactive Strength, better known as Forme, has made a strategic move to acquire Clmbr, maker of the first connected vertical climber.

Hydrow Hires Former WWE, Electronic Arts Exec Craig Tello as CXO

Hydrow, a connected fitness rowing brand, has named Craig Tello as chief experience officer and elevated Diana Cino to chief marketing officer. 

Freemotion Makes New Exec Hire, Adding VP/Sales for North America

Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.