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A deal for Peloton would turn Apple Fitness+ into one of the largest connected fitness services globally, but there are reasons for skepticism.
Andrew Sugerman is turning Centr into a leader in both content and equipment, but it’s not a connected fitness company.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Connected fitness companies can use Asensei's Cloud Coach to analyze workout videos, enabling form-tracking and rep-count solutions.
Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.
Peloton may have broken records for its annual Thanksgiving Day live ride, but technical problems let many members down.
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