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Fresh off a content deal with Lululemon, Peloton is facing difficulties converting free users into fully paying subscribers.
Connected fitness equipment maker Echelon will showcase its offerings to 170,000+ runDisney participants in 2024 and beyond.
With the Lite, Brooklyn-based Ergatta hopes to attract a broader audience of fitness enthusiasts to its gamified rowing concept.
Connected rowing company Hydrow is launching a special workout series inspired by Clooney's new film, "The Boys in the Boat."
Hydrow, a celeb-backed connected fitness rowing brand, is reportedly discussing acquiring CityRow to nab its rival's subscriber base.
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
The Peloton-NBA partnership promises fitness content, co-branded programming and NBA League Pass integration on Peloton machines.
Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.
Smart home gym maker Interactive Strength, better known as Forme, has made a strategic move to acquire Clmbr, maker of the first connected vertical climber.
Hydrow, a connected fitness rowing brand, has named Craig Tello as chief experience officer and elevated Diana Cino to chief marketing officer.
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