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The move comes as engagement with Peloton’s existing Pilates offering increased 48% year-over-year in the third quarter, the company said.
The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga.
Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership
Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.
Peloton is returning to Puerto Rico’s Me, Myself & I Festival, with Robin Arzón leading in-person workout classes.
A federal judge dismissed a lawsuit accusing Peloton Interactive of intentionally concealing quality control and safety problems with its exercise bikes.
Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.
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