Connected Fitness
IHRSA 2023: Bringing the Industry Together in San Diego
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
Mirror, Mirror… Lululemon Says At-Home Fitness Remains Challenged, Shifts its Connected Fitness Mirror to Lower Cost to Entry Model
While Lululemon reported positive 2022 Q4 earnings, it is now looking to pivot away from its original plan for Mirror.
Virtuagym, Matrix Fitness Team Up to Launch Connected Strength Solution as Strength-based Workouts Gain Steam
The connected strength solution allows club members to track sets, reps, & weights between Matrix Fitness equipment & Virtuagym platform.
CEO Corner: Nautilus’s Jim Barr Believes Future of Fitness Lies in Wake of Three Trends
Nautilus CEO Jim Barr believes the future of fitness is wrapped up into three rapidly evolving trends: connected fitness, hybrid fitness &...
SweatWorks & Feed Media Group Officially Partner to Deliver Connected Fitness Experiences
SweatWorks and Feed Media Group have previously worked together on projects for Clmbr, MYX Fitness, and CityRow,
Katy Perry Kicks Off Supernatural’s First-Ever Artist-Driven Workout Series
Pop singer Katy Perry will kick off the Supernatural series on June 27 as the immersive fitness app introduces two new workouts.
Connected Fitness Was Doing Fine Before the Pandemic. Now It’s Booming.
Even before the pandemic, the global market for fitness apps was already anticipated to reach $14.7 billion by 2026. The […]
