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The Peloton-NBA partnership promises fitness content, co-branded programming and NBA League Pass integration on Peloton machines.
Peloton has expanded into its fifth overseas market, Austria, following its recent partnership with an equipment retailer in Europe.
Smart home gym maker Interactive Strength, better known as Forme, has made a strategic move to acquire Clmbr, maker of the first connected vertical climber.
Hydrow, a connected fitness rowing brand, has named Craig Tello as chief experience officer and elevated Diana Cino to chief marketing officer.
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.
As Centr continues to build a robust wellness ecosystem, it’s partnered with a leader in AI for an upcoming product launch.
Nike members can now sync their workouts with Strava while Strava users can access Nike’s content for guidance, motivation and tips.
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
The 22 SERIES leverages Freemotion’s equipment expertise with iFIT’s vast content library, creating a more engaging cardio experience.
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