Connected Fitness

Katy Perry Kicks Off Supernatural’s First-Ever Artist-Driven Workout Series

Pop singer Katy Perry will kick off the Supernatural series on June 27 as the immersive fitness app introduces two new workouts.

Connected Fitness Was Doing Fine Before the Pandemic. Now It’s Booming.

Even before the pandemic, the global market for fitness apps was already anticipated to reach $14.7 billion by 2026. The forecast for the global connected gym equipment market was 45% year-over-year until 2021. Over the last quarter, however, connected fitness companies including Daily Burn, Peloton, and Aaptiv have surged past those previously rosy outlooks. Sign-ups for...