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ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Connected fitness companies can use Asensei's Cloud Coach to analyze workout videos, enabling form-tracking and rep-count solutions.
Lauren Weinberg's “growth-first mindset” aligns well with Peloton’s new marketing strategy, CEO Barry McCarthy says.
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.
Most consumers believe fitness brands have a responsibility to address barriers to inclusiveness, Peloton finds in a new report.
Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.
Peloton may have broken records for its annual Thanksgiving Day live ride, but technical problems let many members down.
Watterson, who spearheaded the launch of iFIT's workout content, was tapped to lead the newly created iFIT Commercial in December 2022.
Krystal Zell has been at the helm of Tonal for half a year. She’s all-in on the company’s approach to digital strength training.
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