Fitness Business•Tech ATN Insights: How AI Is Changing the FitTech Debate Lauren Parker July 30, 2026 Share on Facebook Share on Twitter Share via Email Credit: Pexels / Daniil Komov AI-assisted custom software development helps operators increase personalization and iterate faster. The fitness industry has long bought “off the rack” software platforms, customizing where possible… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: AI AI Software ATN Pro Fit Tech