Fitness Business How Top US Fitness Operators Are Thinking About Global Expansion Ani Freedman Published: July 28, 2026 Share on Facebook Share on Twitter Share via Email From left: Josh Liberatore, Sander van den Born, John Kersh, Zachary Collinger and Luke Armstrong (credit: Kate Jones Photo) Executives from Crunch Fitness, Purpose Brands, Barry’s and FIT House of Brands shared how they’ve gone about building scale internationally and identified some costly mistakes… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Innovation Summit ATN Pro Barry’s Crunch Fitness Europe FIT House of Brands international Purpose Brands
