Fitness Business How the Viral ‘Bridal Arms’ Workout Became GGStudio, a Self-Funded Fitness App Courtney Rehfeldt August 24, 2026 Share on Facebook Share on Twitter Share via Email Gabby George (credit: Kathryn Ann Waller) A year after launch, Gabby George’s self-funded app counts 26,000 members across 91 countries, with plans for more The body-positivity movement and the brands that… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: at-home fitness ATN Pro Fitness App Influencers