Case Studies•Fitness Business•Research ATN Insights: Cycling Falls Flat on Retaining New Customers Lauren Parker July 24, 2026 Share on Facebook Share on Twitter Share via Email Credit: FitGrid In our monthly FitGrid x ATN benchmarking data dive, we tackle what the cycling modality needs to do to stay competitive. Cycling studios have a… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Cycling FitGrid retention