Fitness Business How the Industry’s Top Brands Are Rethinking the Business of At-Home Fitness Ani Freedman July 20, 2026 Share on Facebook Share on Twitter Share via Email From left: Josh Liberatore, Carl Daikeler, Amanda Hill and Scott Perkins (credit: Kate Jones Photo) Executives from Peloton, BODi and Pliability discussed the post-pandemic competition to win in the attention economy, the phenomenon of celebrity trainers and using AI to… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Artificial Intelligence (AI) at-home fitnes ATN Innovation Summit ATN Pro BODi Connected Fitness Peloton Pliability