Fitness•Research GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People Ani Freedman July 21, 2026 Share on Facebook Share on Twitter Share via Email credit: Anton Acosta on Unsplash More than 25% of GLP-1 users in the U.K. reported increasing fitness spending after starting treatment. Those results are promising, but other data shows it’s… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Data GLP-1s strength training survey Weight Loss