Fitness Business Gymshark Is Making the Jump From Retail to In-Person Fitness Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym. Equipment How Whoop Helped Power Rory McIlroy to Second Straight Masters Victory partnership RiminiWellness 2026: Celebrating 20 Years as Europe’s Global Hub for Fitness, Innovation and Well-Being Fitness Basic-Fit Data Breach Exposes Details of a Million Gym Members Fitness Les Mills Turns Fitness Instructor Search Into YouTube Docuseries Fitness Business Vasa Fitness Unveils AI-Powered Personal Training App Fitness Solidcore Launches Innovation Lab, Tests Heated Mat Format Latest News Finance Peptide Platform Protocole Emerges From Stealth With $6M in Tow Fitness With Big Box Gyms Circling Pilates, Your Reformer Makes Its Move Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Technogym, Google Cloud Team to Supercharge AI-Powered Training Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness Yoga Joint Raises $5.5M to Expand Infrared Fitness Franchise Across Northeast By the Numbers In Partnership with ABC Fitness The average gym will lose 1/3 of its members every year. But members who visit at least 4 times per month will stay 7 months longer than those with fewer visits, according to ABC Fitness. Product Spotlight In Partnership with Vision Fitness Step up to the Summit Stairclimber. Introducing the new Summit Stairclimber from Vision Fitness. Discover More. Reports Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness About this report Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Franchise Landscape 2025: Insights Into Fitness& Wellness Growth About this report Fitness franchising isn’t just growing — it’s exploding. The question is: which brands and operators are ready… Download Report Fitness Center Reimagined: The Evolution of Gyms, Wellness Tourism & Real Estate About this report Fitness is evolving, from traditional gyms and boutique studios to hotels and high-tech wellness clubs. Across the… Download Report Technology & Innovation Outlook 2025 About this report AI isn’t just coming for fitness and wellness — it’s already here. The question is: who’s ready… Download Report Member Exclusive: ATN Pro member exclusive ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars member exclusive Luxury High-Rises Level Up Their Fitness Amenities member exclusive ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness member exclusive The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say April Theme: Social Fitness Revolution Industry News Rogue Invitational Taps R.A.D. as Official Footwear Partner Fitness Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance Fitness The Athletic Clubs Lands Lululemon Collab, Expands to 7 NYC Locations Wellness New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails Featured Stories partnership Why Gyms With Custom Strength Equipment Are a Class Above Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom Fitness The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables We’ve rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more. Finance Fitness and Health App MyFitnessPal Explores Sale, Sources Say The private equity owner of MyFitnessPal is exploring a sale of the mobile application that tracks nutrition and fitness, which could value it at over $1 billion, according to four sources familiar with the matter. Fitness UFC Gym Punches Into Spain, Converting Cristiano Ronaldo’s CR7 Gyms UFC Gym is expanding into Spain with a seven-site deal that converts six CR7 Fitness gyms as the brand accelerates its global growth strategy Tech New App Puts AI Versions of Popular Doctors In Your Pocket Onix’s AI platform is built exclusively on an individual medical expert’s licensed research and intellectual property, with some major names getting on board. Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Despite the ubiquity of GLP-1s, only a small percentage of people are currently using them, according to a new report from Reach3 Insights. Equipment Matrix Fitness Renews ILHA Deal, Adds Onyx to Four Seasons London Matrix Fitness has expanded its luxury hotel presence with the U.K.’s first complete Onyx Collection and a renewed partnership with ILHA. Finance Function Acquires At-Home Blood Testing Startup Getlabs Function Health has acquired Getlabs to bring at-home blood draws to its members, giving them a new way to access lab testing. partnership MoonBrew Launches Sleep + Creatine To Support Overnight Muscle Recovery The superfood-powered supplements company adds creatine to its mix of sleep-supporting magnesium, L-theanine and more. Longevity Kara Swisher’s CNN Series Signals Longevity’s Shift to the Mainstream Kara Swisher’s new CNN series “Kara Swisher Wants to Live Forever” takes a closer look at the booming longevity and anti-aging movement. Fitness ‘Golden Bachelorette’ Joan Vassos Takes Equity Stake in Fitness Studio Joan Vassos trades the rose ceremony for an equity stake in Fit Club, a Potomac studio delivering full-body strength training in minutes. Fitness EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030. Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner Fitness Business CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant Fitness Business CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution Wellness CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer Fitness Business CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness Data & Insights Fitness Basic-Fit Data Breach Exposes Details of a Million Gym Members Wellness There’s Still a Big Untapped Market for GLP-1s, Report Finds Fitness US Gym Memberships, Visits Hit All-Time Highs Tech Demand for Wearables Is Rising Fast, Search Data Confirms Franchise Corner Case Studies Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte Case Studies Franchisee Spotlight: Body Fit Training (BFT) in Little Italy, San Diego Case Studies Franchisee Spotlight: SweatHouz in Columbus, Ohio Case Studies Franchisee Spotlight: JetSet Pilates, Alfa Fit Holdings Reviews Fitness The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables Fitness The Best Supplements for Strength Training Reviews How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual Fashion The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes Videos Fitness Business The Lens: Technology Will Define the Next Era of Fitness Fitness Business The Lens: The Future Movement of Fitness with Sequel Brands Fitness Business Unscripted: Barry’s Steve Padis on the State of Boutique Fitness Fitness Business Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
