New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.
This week, we break down new data showing that members spend more time inside gyms than ever before.
New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.
Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.
Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.
A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.
At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.
High-value, low-price gyms have moved past affordability as their (only) competitive edge, industry executives said at the recent HFA Show.
The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.
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