Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and AR
The performance apparel brand is leaning into experiential marketing, betting that pickleball and other sports partnerships will deepen its relationship with consumers
Many boutique fitness brands are seeking to create their own versions of popular competitions like Hyrox by staging intimate, members-only events
As real estate developers prioritize adding fitness and wellness options to woo tenants, they’re also thinking broadly about what it means to build spaces that foster well-being
In the age of the $12 Erewhon water, some fitness operators are making a new case: the fanciest thing you can do to water is filter it to perfection
Data from events company Sweatpals shows that while consumers increasingly crave IRL experiences and connections, cities each have their own definition of fun.
The Hamptons has evolved from a mere summer stop for gyms and studios into a serious player, with some operators building permanent locations and others using the upscale beach community to retain customers who move between New York and Miami
After a decade defending fitness businesses, an industry counsel team representative has seen the same five paperwork gaps that may cost operators up to six figures. He walked Athletech News through each one.
A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren't households clearing out a garage — they're gyms and studios
Enhance, a software platform that helps gyms earn more revenue from their PT businesses, has already partnered with the likes of Crunch Fitness, UFC Gym and GymNation. It also just raised $18.2 million to drive more U.S. growth
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