New USA Ninja Challenge COO Somerset Buchanan is betting that ninja-style obstacle racing's inclusion at the 2028 Summer Games will drive greater awareness of the method.
As artificial intelligence evolves beyond automation, strategic foresight is becoming one of the most valuable skills business leaders can develop to prepare for what's next.
The strength training boom is no passing fad. Research continues to point to building and maintaining muscle as not only pivotal to longevity and functional movement, but also as a vital component of GLP-1-supported weight-loss plans to support overall health.
As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
Not only can a personalized movement health score pinpoint areas for client improvement, it also creates an opportunity for gyms to grow their business.
Unsurprisingly, investors remain excited about the fitness industry's two highest-growth sectors, citing rising customer demand and strong value propositions.
The new wellness buyer is a woman, and she has South Florida developers trading oversized gyms for reformer Pilates rooms and intentional movement spaces.
Pete Moore and Brian Smith broke down the state of M&A valuations and capital flows in fitness and wellness — or, as Moore calls it, the HALO sector
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Trainers who take jobs at big box gyms do so because they lack the confidence or skills to build a business on their own.
Sign Up to Our Newsletter
