Data
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
The Internet’s Most Popular Wellness Brands of 2025
A new report from Spate reveals wellness brands that saw the most year-over-year growth in popularity based on Google and social media data.
GLP-1 Stigma Fades Through Personal Ties, Survey Shows
A new Ro survey shows GLP-1 stigma falls when people know someone taking the medication, suggesting personal ties are driving acceptance.
Pilates Dominates Global Fitness Bookings, New Data Shows
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Personal Trainers Are Using AI, but Not ‘Blindly Embracing’ It, Report Finds
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Racket Sports, Pilates & HIIT Are Surging, Garmin Report Reveals
Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.
Running Rules but Walking Is Booming, Too, Strava Data Shows
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Fitness App Market Gets $33B Projection, Driven by AI Personalization
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
