How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Padel, which marries aspects of tennis, squash and platform tennis, is starting to gain mainstream momentum in America — pickleball's growth, meanwhile, is starting to slow
New data paints a bullish picture for the global fitness market, with most operators reporting strong growth while eyeing new markets, partnerships and revenue streams
As gyms make saunas, cold plunges and more part of the membership, standalone wellness concepts are betting that specialization and experience can keep them growing
Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data
We already know Gen Z is drinking less. A new survey suggests the gym has taken the pub’s place, right down to where they choose to live
The U.K. could support up to 850 additional high-value, low-price gyms, with Gen Z demand, flexible memberships and evolving gym models fueling the segment
New research shows GLP-1 users are shelling out roughly $449 a month on fitness amid broader lifestyle shifts, although the general consensus is conflicted on whether weight-loss drugs are a net benefit for the fitness and wellness industry
A new report shows steady growth for the booming Pilates market since 2020, with certain portions of the population accounting for a disproportionate share of participants
The men's health and wellness market is projected to double, reaching nearly $3 trillion by 2030, according to a new report, a proactive care shift driven by younger males
A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low
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