The Gym of the Future Is Here.
See what’s changing and where operators are investing.
As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U.S.
Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers, who are flocking to races and run clubs
An analysis of recent Venmo payment activity sheds some interesting new light into fitness trends. Spoiler alert: people love Hyrox
Businesses such as restaurants and bars along the NYC Marathon route are cashing in on the running boom, with some getting as much as a 40% race-day boost
Data from HFA's Fitness Industry Traffic Tracker found that August visits bounced the industry back toward growth following a dip in the second quarter
Travelers may not trust AI to pick a restaurant, but new data shows they'll let it knead their shoulders before a social soak and a mocktail
Mainstream-priced brands are feeling the squeeze as shoppers seek either real savings or a real step up. Meanwhile, new data shows what GLP-1 users are reaching for
Padel, which marries aspects of tennis, squash and platform tennis, is starting to gain mainstream momentum in America — pickleball's growth, meanwhile, is starting to slow
New data paints a bullish picture for the global fitness market, with most operators reporting strong growth while eyeing new markets, partnerships and revenue streams
As gyms make saunas, cold plunges and more part of the membership, standalone wellness concepts are betting that specialization and experience can keep them growing
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