EoS Fitness Bets Big on Hyrox With Wide-Ranging National Partnership

The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events

EoS Fitness is making a sizable bet on the fitness racing boom, partnering with Hyrox to bring official race training, dedicated workout zones and digital programming to its growing gym network.

The fast-growing high-value, low-price (HVLP) gym operator will roll out Hyrox training at 25 locations across the U.S., beginning with gyms in Chandler, Arizona, and San Diego, California, this fall before expanding to additional markets.

The partnership will combine in-gym Hyrox training environments with exclusive Hyrox Training+ content delivered through the EoS mobile app, “making EoS the first gym chain globally with this robust Hyrox offering,” according to the companies.

“Hyrox has ignited a global movement around strength, endurance and the drive to push beyond what you thought possible,” EoS Fitness chief marketing officer Shilpi Sullivan said. “At EoS, when we commit to something, we go all in, and this partnership is no exception.”

Select EoS gyms will feature dedicated Hyrox Training Club spaces outfitted with Centr equipment, the official equipment provider of Hyrox. Other participating locations will feature training areas with sleds, wall balls, SkiErgs, rowers and other equipment designed to replicate elements of the Hyrox race environment.

Later this year, members on EoS’ Will Power top membership tier will also gain access to instructor-led Hyrox classes featuring official and custom programming, along with Hyrox training plans in the EoS app and early access to U.S. races.

EoS also plans to host Hyrox simulation events, giving members the opportunity to test their race preparation without necessarily competing in an official event.

The gym operator is extending the partnership beyond its four walls. EoS will serve as title sponsor of the 2027 Hyrox San Diego race, while its San Diego Sports Arena gym will become a Hyrox Training Club, serving as a dedicated training hub for competitors.

“By partnering with EoS Fitness, we are bringing official Hyrox training environments, equipment and digital programming to hundreds of thousands of gym-goers,” Hyrox chief growth officer and board member Douglas Gremmen said. “This collaboration significantly expands our U.S. footprint and makes training for a Hyrox race more accessible than ever before.”

EoS and Hyrox said additional participating gyms and launch events will be announced in the coming months.

Hyrox Deepens Its Gym Push

The EoS deal builds on Hyrox’s aggressive push to make its training format a fixture inside gyms and studios, extending the fitness-racing brand beyond its increasingly popular race weekends.

Hyrox has already struck partnerships with major operators including Orangetheory Fitness, F45 Training and World Gym, while Peloton became its official digital training partner earlier this year. 

Hyrox has also sought to reach smaller operators. An April partnership with gym management platform Wodify made official Hyrox programming available to affiliated independent gyms and studios through Wodify’s platform. At the time, Hyrox counted more than 15,000 affiliated gyms worldwide, according to Wodify.

The strategy reflects Hyrox’s ambition to turn fitness racing into something consumers train for year-round, rather than simply an event they participate in a few times a year.

“We believe the sport of Hyrox can be trained inside every fitness facility around the world in the same way you go to yoga or HIIT class,” Gremmen previously told Athletech News.