Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Created by Thaggard and her son, Will, WaterOuai! comes inside aluminum cans specifically designed to avoid leaching microplastics
Enhance, a software platform that helps gyms earn more revenue from their PT businesses, has already partnered with the likes of Crunch Fitness, UFC Gym and GymNation. It also just raised $18.2 million to drive more U.S. growth
Ken Endelman founded Balanced Body in 1976 thanks to a chance encounter. Over 50 years, the company has served as a key driving force behind Pilates' meteoric rise
Picasso's Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth
Kline, who founded Burn Boot Camp with her husband, Devan, in 2012, now oversees a brand with 400-plus locations and one of the most loyal followings in boutique fitness
In an exclusive interview, Geisler speaks with ATN about his exit from Xponential, his decision to create Sequel Brands and what's next for the fitness and wellness franchisor
Chequan Lewis, a former Pizza Hut exec, was promoted to Crunch's CEO role last month. He spoke with ATN about what's coming next, including international growth and a bigger push into boutique-style classes and recovery offerings
OxeFit, which started by making digital strength training machines, just launched an agentic AI product that its CEO believes will revolutionize wellness.
Eric Kau, a former executive at Seed Health and Chewy, co-founded Climatic, whose inaugural product, L Max, promises to change the way we breathe.
Jazzercise's CEO since 2022, Shanna Missett Nelson is leading the dance-fitness giant into a new era post-pandemic
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