Fitness Business There Could Be a New Offshoot to the Run Club Boom: Team Relays As people increasingly look to build community through running, some race organizers are framing relays as unique team-building events Tech Hyrox Gets Its Own Digital Music Station partnership What’s Behind JETSET Pilates’ New Classes & Longevity-Friendly Approach member exclusive How the New York Knicks, Bandit Running & Ultra Pouches Built Cult Followings member exclusive How Fitness Operators Are Actually Using AI Today — and What Could Come Next Wellness Waka Flocka Flame Launches Run Club-Meets-Concert Tour as Celebs Embrace Wellness Events Industry News Longtime Solidcore Coach Launches NYC Pilates Studio Latest News Industry News Amazon Makes Biggest Fitness Push Yet With Hyrox Deal member exclusive Adaptive Fitness Franchise Special Strong Seeks Strategic Partner to Drive Growth member exclusive Pickleball Was Just the Start of America’s Racket Sports Boom member exclusive Emerging Activewear Brands Chase Women’s Sports Finance Smart Ring Maker Oura Seeks Up to $3B in IPO Industry News SoulCycle Taps Celsius as Exclusive Energy Drink Partner By the Numbers In Partnership with Fitness on Demand Member engagement has a direct impact on retention. Just two meaningful interactions per month with each member can reduce cancellations by up to 33%, highlighting the value of consistent touchpoints both inside and outside the facility. Discover practical strategies to strengthen member engagement and retention Product Spotlight In Partnership with Garmin Garmin® built the CIRQA Smart Band for 24/7 wear, with no subscription required. It tracks sleep score, training readiness, stress, and more, automatically detecting activity and syncing to the Garmin Connect™ app and other Garmin devices for screenless tracking. It’s a wearable option worth knowing about for members who want data without a bigger device or membership fee attached. Shop Now. Reports 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness Health tech isn’t sitting on the sidelines of fitness and wellness anymore — it’s becoming the operating… Download Report Member Exclusive: ATN Pro member exclusive Adaptive Fitness Franchise Special Strong Seeks Strategic Partner to Drive Growth member exclusive Pickleball Was Just the Start of America’s Racket Sports Boom member exclusive How the New York Knicks, Bandit Running & Ultra Pouches Built Cult Followings member exclusive Emerging Activewear Brands Chase Women’s Sports August Theme: The Longevity Opportunity member exclusive The Fastest-Growing Fitness & Wellness Brands in America, Ranked partnership Defining the New Category of Movement Longevity member exclusive Personal Training Mid-Year Outlook: Longevity, GLP-1s & AI Change the Game Finance Function Lands Another $450M, CEO Says More Acquisitions Are Possible Featured Stories partnership Perkville Launches Multilingual Loyalty and Referral Experience for Global Fitness Brands The multilingual capability helps global fitness brands deliver a consistent loyalty experience while making rewards, referrals and member communications more accessible worldwide. partnership Kohler’s Home Saunas Make Wellness Easy and Convenient As wellness treatments move into the home, Kohler offers saunas that deliver performance, style and durability member exclusive How the Viral ‘Bridal Arms’ Workout Became GGStudio, a Self-Funded Fitness App A year after launch, Gabby George’s self-funded app counts 26,000 members across 91 countries, with plans for more partnership FitGrid Introduces The Talent ROI™ Initiative, A New Instructor Performance Measurement Tool FitGrid’s latest intelligence layer enables gyms or fitness studios to evaluate how well trainers and instructors are supporting the business metrics that drive brand growth member exclusive ATN Week in Review: Can Mark Mastrov Bring 24 Fitness Back to Its Glory Days? A fitness industry legend, Mastrov will now steer 24 Hour Fitness through a big-box gym landscape that’s much different than the one he dominated up until the mid-2000s Industry News Exec Moves: Stipher Joins Workout Anytime Executive moves is ATN’s weekly roundup up of the key industry personnel changes member exclusive Hyrox Underestimated India. Now It’s Calling It a Top 3 Global Market Hyrox’s India push could be just a preview of what’s to come, as boutique studios and international gym chains all circle a fast-growing, wildly underpenetrated market member exclusive HFA Pushes Back on Mamdani’s ‘Junk Fees’ Rule Targeting NYC Gyms The fitness trade group supports price transparency but says the city’s proposed rule could create regulatory confusion and costly compliance challenges for gym operators Fitness These Are the Most Pilates-Obsessed Cities in the US A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low Industry News 24 Hour Fitness Makes Mark Mastrov Interim CEO as Karl Sanft Departs The change comes less than a year after Mastrov reacquired the gym chain he founded and scaled into one of the world’s biggest Fitness Crunch Unveils Upscale Gym Concept, Eyes Expansion With Crunch Select, the low-price gym giant keeps its affordable format unchanged while building out a separate premium one — it could be an early look at how other HVLP players adapt to a crowded market Industry News EoS Fitness Bets Big on Hyrox With Wide-Ranging National Partnership The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Fitness Business CEO Corner: Burn Boot Camp’s Morgan Kline on Owning a Niche in Boutique Fitness member exclusive ‘There’s Always a Scoreboard in Life’: Anthony Geisler Reflects on Sequel Brands’ 1-Year Anniversary member exclusive New Crunch Fitness CEO Talks Gen Z Spending, Pilates Push & What’s Ahead Data & Insights Wellness Gen Z, Millennials Drive a Men’s Wellness Boom Fitness These Are the Most Pilates-Obsessed Cities in the US member exclusive Sexual Wellness Is Emerging as a New Supplement Category member exclusive ATN Insights: Hyrox-Related Sales Soar 191% at Gyms Franchise Corner Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? member exclusive ATN Insights: Sometimes Fitness Operators Need a Coach, Too member exclusive Higher Margins Through Semi-Private Training member exclusive Still Offering Free Trials? Gym Mentors Say There’s a Better Way Reviews Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Reviews Zygo’s Underwater Headphones Are a Game-Changer for Swimmers Videos Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast Fitness Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast
