Wellness How the New York Knicks, Bandit Running & Ultra Pouches Built Cult Followings Ani Freedman August 25, 2026 Share on Facebook Share on Twitter Share via Email From left: Bill Murphy, Nick West, Tobias Gimand and Ankur Goyal (credit: Willpower) At a recent Willpower panel, leaders from top brands revealed their best strategies for organic marketing, building brand loyalty and leveraging strategic partnerships What does… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Activewear ATN Pro marketing National Basketball Association (NBA) running Ultra Willpower