Fitness
Equinox Just Opened Its First-Ever Outdoor Gym
Luxury fitness group Equinox just opened its first-ever outdoor club on a 27,000-square-foot rooftop in the Century City neighborhood in […]
IHRSA Releases Toolkit for Clubs on Forming a State Alliance
State alliances have been important in reopening clubs, and their importance will continue as business returns and states begin imposing […]
Colorado Fitness Industry Uniting as Gyms Face Losing Nearly Half of Their Pre-Pandemic Business
Gyms come together to form Colorado Fitness Coalition advocacy group As the fitness industry struggles to regain members following its […]
Gyms Have a Plan to Get Americans Working Out Again
For the $94 billion fitness industry to stay afloat amid the widespread closures of core bricks-and-mortar studios and gyms, it’s […]
Current Data Shows No Evidence of COVID-19 Spread in Gyms
Of More than 49.4 Million Health Club Visits, Only 0.0023 Percent Tested Positive for COVID-19 – More than 500 Times […]
Taking a Fitness Class In Person: Is That Allowed?
Without significant data or research, why should gyms be held to different standards than restaurants and other spaces? Others in […]
How 305 Fitness Founder Sadie Kurzban Is Pivoting Her Business Model Amid Covid-19 Closures
While hundreds of New York’s boutique fitness studios are still fighting to reopen, one company is resolute to remain shut […]
Fitness Studio Owners Sue New York City for Barring Them From Reopening with Other Gyms
The owners of hundreds of New York City indoor fitness studios are suing Mayor Bill de Blasio for barring them […]
Yoga Teachers and Studios Seek Shelter Online as Covid-19 Pulverizes Studios
The Yoga Industry Struggles to Pivot, Teachers and Studios Seek Shelter Online as Covid-19 Pulverizes Studios
Orangetheory Fitness CEO Peddles Inaccurate Information to Lure Members Back to the Gym
On the last Friday in August, Dave Long, the CEO of Orangetheory Fitness (OTF), emailed a “pep talk” to members […]
