Fitness
Lululemon Is Buying Mirror, But Can At-Home Yoga Cancel Gyms?
Capitalizing on the stay-at-home workout trend, Lululemon has decided to go all-in on its previous investment last year in 2019 with the […]
Top Fitness Industry Owners Point to Scientific Evidence, Call on Governors to Keep Gyms Open
Today, over 60 of America’s top fitness industry leaders signed an open letter calling on all United States governors to […]
Celeb Trainers Join New Socially Distant Fitness Program in the Hamptons
Celebrity trainers Isaac Calpito and Stacey Griffith have signed on to be a part of a new outdoor fitness program […]
Tellwut Survey Finds 39% Will Not Return to Gym or Will Return Less Frequently after COVID-19
Tellwut surveyed over 2,500 people about the effects of COVID-19 on the fitness industry and found that following the end […]
Coronavirus and Gym Fitness Classes Don’t Mix. But Gyms were Problematic Before COVID-19
Until or unless we get this virus under control — which it most certainly isn’t now — “safe” reopening is […]
Zumba Fitness Adapts to Coronavirus With New Class Formats, Technology
“As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to […]
Running Footwear Regains its Stride and Experiences Five Consecutive Weeks of Year-over-Year Sales Growth
The U.S. performance running market has turned a corner during the COVID-19 pandemic. Dollar sales rebounded in mid-May and in […]
How Coronavirus and Millennials Killed the Non-Digital Gym
Demand for fitness isn’t going anywhere but up. In fact, the $30 billion fitness industry has been growing 3 – 4% […]
Title Boxing Prez Finds Courage to Lead
Teaching classes outdoors. Making Title On Demand temporarily free. Adding plexiglass barriers and face shields. These are among the tactics […]
Gyms Will Never Be the Same After Coronavirus
One in four Americans will never be returning to gyms … even once the pandemic is over, according to new […]
