Fitness

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Oura Ring: Investors Bet Another $100M

The basic Oura Ring is $299, although options and add-ons can increase the price to $999. (You can get an Aura with an actual diamond to seaml

Will New Yorkers go Back to the Gym

Equinox Group in Talks to Go Public; ClassPass and Mindbody Potential Merger; Will New Yorkers go Back to the Gym…Ever?

Below is what our team at Athletech flagged as this week’s most interesting reads in the world of fitness, tech and mental health.

Taiwan Excellence Unveils Innovative Smart Fitness Products

Taiwan Excellence Unveils Innovative Smart Fitness Products from Five of Taiwan’s Most Influential Brands

Taiwan Excellence's April 28th livestream features gym and at-home fitness ecosystems, apps, treadmills, smart apparel, equipment made for seniors, and more.

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Opinion: Jay-Z LIT Method, New SoulCycle CEO, Mark Wahlberg-Power Plate

This about-to-be past week saw Jay-Z investing in LIT Method, SoulCycle CEO looking to mend company blot & Mark Wahlberg joining Power Plate.

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IHRSA 2021 Moves to Dallas in October

IHRSA 2021, the premier annual gathering for global fitness industry, is expected to be the first in-person gathering of its kind since

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Simone Biles Athleta Team to Empower Women, Girls

As the exclusive active & athleisure apparel partner of Simone Biles, Athleta plans to co-create Biles' own signature activewear line.

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Opinion: Fitbit Luxe Tracker, Virtual Trainers as Music Influencers, Equinox Trainer Business, New Life Time NYC Tour

Athletech News' take on new Fitbit Luxe Tracker, virtual trainers as music influencers, Equinox trainer's business, new Life Time NYC tour.

McKinsey and Company Fitness Report

McKinsey and Company Fitness Report: Global Fitness Market Reaches $1.5 Trillion and Consumers Have New Priorities

Consumers are adding sleep and mindfulness to their wellness concerns and increasingly expecting personalized, digitalized experiences according to McKinsey and Company.

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Opinion: Supernatural VR, Helpful Gadgets, New Peloton Partnerships, No-Netflix by Netflix, Competitive Zwift

Athletech News offers its take on Supernatural VR, body-understanding gadgets, new Peloton partners, no-TV by Netflix & competitive Zwift.

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ACE President Guest Post: 3 Important Lessons We Learned from Conversations About Black Representation in Fitness

ACE president and chief science officer Dr. Cedric X. Bryant writes an exclusive article for Athletech News on black representation in fitness.