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Les Mills has unveiled a new international campaign featuring "Ted Lasso" star Brett Goldstein that's geared towards the 64% of Gen Z'ers who haven't adopted fitness as a routine habit.
Leveraging AI and data like sleep quality and heart rate, Tempo now creates workout plans that adapt to each individual user.
Life Time released its inaugural Environmental, Social and Governance (ESG) report, demonstrating the luxury athletic club operator's commitment to sustainable and socially responsible business practices.
SoulCycle instructors will host weekly sessions designed to motivate and inspire people coworking from home on the Flown platform.
The new studio concept from Self Esteem Brands, Sumhiit Fitness, aims to bring a group workout approach to high-intensity interval training.
The rise of AI has spurred apprehension among fitness coaches, but these perceived threats can be turned into opportunities.
Fitscope is betting that free-tier users will want to subscribe to the company's paid tier, which includes over 1,000 fitness classes.
Xponential+ Training Bays allow fitness enthusiasts to enjoy boutique fitness workouts wherever they are — at work, home or while staying at a hotel.
Balanced Body, a global leader in Pilates equipment and education, is uniquely positioned to capitalize on the modality's rise to prominence.
Functional fitness brand F45 Training will create workouts designed to prepare its members to compete in Spartan races.
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