The cool collaboration will introduce Plunge’s cold water therapy products to Aktiv’s commercial clients
Aktiv Solutions and Plunge have announced a collaboration in which the functional fitness supply and design company will join forces with Plunge’s innovative wellness concept to bring cold plunge treatments to fitness facilities.
The deal will introduce Plunge’s cold water therapy products to Aktiv’s commercial client base, allowing more consumers to see the benefits of recovery programs in terms of the overall wellness experience. The Plunge tanks were featured on an episode of Shark Tank, resulting in an investment by Robert Herjavec to ramp up production.
“Aktiv is thrilled to partner with Plunge, a company that shares our passion for prioritizing recovery as a key component of wellness,” said Bryan Green, CEO and founder of Aktiv Solutions. “The demand for accessibility to cold water immersion in the fitness industry is growing rapidly, and we believe Plunge is the perfect partner to help expand the reach of our clients into this important category.”
Proponents of cold water therapy say it can improve mental health, pain relief and promotes muscular recovery.
Unlike competitors, Plunge offers clear, 39-degree water on demand without needing ice. It is also designed to be self-contained, without needing a thermometer and offers filtration and sanitation. The Plunge tanks are geared for indoor and outdoor setup, allowing for increased flexibility for wellness consumers or operators.
Michael Garrett, co-founder of Plunge, sees cold water therapy as becoming commonplace in the future and says Aktiv will assist in bringing it into the mainstream.
Garrett founded the cold water therapy company during the pandemic after his float spas were forced to close. After seeing how much cold plunge systems were selling for, he enlisted the help of his father, and the two created a cold water tank together. Garrett then went on to build the first 20 Plunges right in his garage and says the brand is delighted to join forces with Aktiv.
“This is one further step in the advancement of making cold plunging as common as coffee,” Garrett said. “With Aktiv we can provide a greater level of collaboration with clients including leading hotels, corporations and universities looking to expand their offerings in human wellness. It perfectly aligns with our ‘all boats rise’ concept and we are excited for the future.”
Among its many clients and partners, Aktiv Solutions is also working with Xponential Fitness to deliver functional fitness training bays to resorts, hotels, high-end multi-family housing properties, universities and corporate campuses. The Xponential+ Training Bays allow fitness enthusiasts to stream content from Xponential’s boutique fitness brands while using equipment from Akitv’s Gym Rax functional training line.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.