Michelob Ultra, Rumble Boxing Team Up for Summer Workout Series
After working up a sweat with Rumble Boxing, fitness and music enthusiasts can grab a cold beer and catch a live music performance
Movement Live by Michelob Ultra has returned, partnering with Live Nation and Rumble Boxing, ready to kick things off Wednesday, July 12. It’s the sixth year for the beer brand as it invites consumers to partake in a unique workout with live music performances by Alesso and Loud Luxury.
Dubbed an “unconventional fitness experience,” Movement Live debuts this week, traveling to Live Nation venues in Charlotte, Houston and Denver, promising a fusion of fitness, fun and live music. The concept, launched in 2018, is meant to unite fitness and music enthusiasts and get them moving.
“We are thrilled to be able to bring together fitness enthusiasts from across the nation with these one-of-a-kind, live experiences that fuel the joy of working out together,” said Ricardo Marques, vice president of marketing for Michelob Ultra.
Concert attendees will participate in a live, 45-minute shadow boxing and strength workout led by Rumble trainers and hosted by Team Ultra fitness pros. After the workout wraps up, an “electrifying” celebration and dance party will kick off with special musical performances. There will also be a chance to grab a cold Michelob Ultra, which works to promote an active and balanced lifestyle with its 95-calorie beer with 2.6 carbs and zero artificial flavors or colors.
The workout tour will make additional stops in Atlanta, Chicago and Dallas, with performances by local DJs.
“Merging the high-energy and explosive experience of Rumble Boxing workouts with the incredible music artists at Movement Live will be a night to remember,” says Rachelle Dejean, chief marketing officer at Rumble.”And even better yet, we get to share these unforgettable moments in 6 markets this year!”
Dates, locations and musical performances include:
- July 12: Charlotte, NC – The Fillmore Charlotte, featuring musical guest Loud Luxury (tickets available for purchase)
- July 20: Atlanta, GA – State Farm Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
- July 26: Chicago, IL – Wrigley Field, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
- August 2: Dallas, TX – American Airlines Arena, with a special performance by a local DJ (free live 45-minute shadow boxing and strength workout)
- August 9: Denver, CO – Fillmore Auditorium, featuring musical guest Loud Luxury (tickets available for purchase)
- August 16: Houston, TX – 713 Music Hall, featuring musical guest Alesso (tickets available for purchase)
In addition to Rumble classes and Michelob Ultra beer, the tour will feature exclusive merchandise and products from Brooks Running, BYLT Basics and more. Cash App is also offering Cash App Card holders access to its Pumped Up Pass, $50, which includes perks such as a VIP viewing area at the concert, $35 to apply towards a Rumble class, express check-in and 20% off of all food and beverages at the event.
Tickets can be purchased here.
