Fitness
Peloton Debuts New Campaign Featuring Real Riders in First Advertisement Since its Infamous ‘Peloton Wife’ Holiday Commercial
Nearly a year after Peloton’s infamous holiday advertising campaign incensed the internet, the fitness company is back with a new […]
British Gym Apologizes for ‘Slavery’ Inspired Workout During Black History Month
The UK’s largest gym chain apologized “unreservedly” Monday after one of its branches promoted a “slavery” inspired workout during Britain’s […]
During COVID, Fitness Studio Owners Are Sweating the Dollars and Cents More Than Anyone Around
On September 2, six months after closing, over 100 NYC studio owners calling themselves the Boutique Fitness Alliance joined forces […]
Fitness Influencers: The Amateurs Who Post ‘No Effort’ Workout Routines for Toned Abs, and the Professionals who Debunk Them
Fitness influencers share tips, diets and workouts online, using their healthy, beautiful bodies as examples. Promoting health is good, say […]
The Future of Fitness Ecommerce
Red Points surveyed U.S. fitness consumers, and its findings suggest that the rapid rise of fitness ecommerce will only continue.
Is This the End of the New York Yoga Studio?
Soaring rents, the pandemic and the rise of the Instagram yogi could mean the demise of the urban wellness oasis. […]
The Fitness Industry is Trying to Lure Gym Members Back — But Experts say it’s Using Flawed Data
A top fitness industry trade association and some of its member gyms are promoting the message that health clubs nationwide […]
Equinox Just Opened Its First-Ever Outdoor Gym
Luxury fitness group Equinox just opened its first-ever outdoor club on a 27,000-square-foot rooftop in the Century City neighborhood in […]
IHRSA Releases Toolkit for Clubs on Forming a State Alliance
State alliances have been important in reopening clubs, and their importance will continue as business returns and states begin imposing […]
Colorado Fitness Industry Uniting as Gyms Face Losing Nearly Half of Their Pre-Pandemic Business
Gyms come together to form Colorado Fitness Coalition advocacy group As the fitness industry struggles to regain members following its […]
