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Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Fitness on Demand plans to transition from being a pure content provider to a "tech partner" for gyms and other facilities.
Fit Athletic Club, an upscale San Diego gym, will offer its members free access to iFit's large library of fitness and wellness content.
The luxury club operator is all in on the popular net sport, with plans to add 1,000-plus pickleball courts by the end of 2024
Vaynerchuk's VaynerMedia will lead Xponential's marketing and content efforts across its ten boutique fitness brands.
Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.
Evidence-based coaching has shifted the direction of fitness over the past few decades, but a more nuanced approach may work best.
The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.
Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.
OutFit Training offers interval strength training workouts led by expert instructors, all staged out of vans parked in the great outdoors.
The stretch therapy franchise has opened 100 new locations over the past year as wellness enthusiasts seek assisted stretching services.
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