New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
The next era of retention isn’t reactive — it’s predictive. Inside the AI-driven shift reshaping how gyms engage and retain […]
As marathon participation surges, some races are making their events stand out by combining competitive running with the feel of a vacation.
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
D1 Training’s holistic approach prepares kids to thrive inside and outside athletics with purpose-built programming
By reimagining access to funding, Mindbody Capital gives franchises the freedom to innovate, expand and shape the future of the […]
CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
Hollman brings four decades of craftsmanship and innovation to a new era of fitness and wellness design — where lockers […]
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.
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