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As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
Not only can a personalized movement health score pinpoint areas for client improvement, it also creates an opportunity for gyms to grow their business.
The Lagree Fitness founder has sued St. Petersburg's Studio Physique, alleging the studio swapped patented Megaformers for knockoff versions.
The new wellness buyer is a woman, and she has South Florida developers trading oversized gyms for reformer Pilates rooms and intentional movement spaces.
The American Securities-owned fitness operator and its creditors have been engaged in restructuring talks to tackle a rapid succession of debt maturities.
In the corporate wellness world, wellbeing programs have evolved from single-dimension solutions designed to check a box for employees into strategic investments tied directly to business performance. Employers are increasing spending because they see measurable returns across retention, engagement, productivity and workforce resilience.
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Trainers who take jobs at big box gyms do so because they lack the confidence or skills to build a business on their own.
Mark Mastrov joins the show to discuss his return and outlook on the fitness industry as a consumer and major stakeholder
Making it easier to cancel gym memberships could be the first of many bridges to advancing the fitness industry in D.C., per the Health & Fitness Association.
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