Fitness Business
Smart Rings Are Dominating the Fitness Wearable Market, Especially Among Gen Z
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
Unlocking the ROI of Recovery
With Daxko, operators can boost retention, grow revenue and make recovery a core part of their brand experience.
Stakt Founders on ‘Shark Tank’ Lessons & Scaling a Fitness Brand: ‘After the Show, We Left Our Jobs’
When Millie Blumka and Taylor Borenstein introduced Stakt on “Shark Tank” in 2022, their foldable exercise mat drew national attention.
Unlocking Scalable Revenue Through Corporate Partnerships
A new study from Wellhub reveals how gyms and studios are capitalizing on the membership, retention and revenue benefits inherent […]
Command Your Studio’s Future in Real Time: Insights Delivers Key KPIs At-A-Glance
With Insights 2.0, the business management platform empowers studios to spot trends, act fast, and stay ahead of the curve […]
ATN Week in Review: Apple Is Serious About Fitness & Wellness
Apple keeps pushing into the fitness and wellness industry, and it’s hard to say just where the tech giant will stop.
Fitness Brands Embrace Foreign Languages in International Expansion Push
Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.
India’s Fitness Market Projected To More Than Double by 2030
India’s fitness market is projected to more than double in size by 2030, with experts pointing to massive “untapped potential” in the country.
ATN Week in Review: Everyone Wants To Be a Wellness Company
This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.
NYC Sparked It, Now LA Studios Are Mobilizing With Loyalty Month Against Fitness Booking Apps
Los Angeles boutique fitness brands are urging people to skip booking apps and instead support studios with direct bookings.
