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Exclusive benchmarking data on the hot Pilates modality shows what’s giving leaders in the field a leg up on member retention.
The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.
Functional fitness brand Pvolve is aiming to open 5-10 new locations throughout New York City, with a focus on local entrepreneurs as franchise owners.
Last year, service-oriented tenants, led by gyms and spas, accounted for over 50% of total retail square footage in the U.S. for the first time.
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
According to a report from Inspire360, 17 fitness operators now have some form of a GLP-1 program, including Planet Fitness, Life Time and Equinox.
Pickleball may be taking over inside fitness facilities and public parks, but a new wave of Manhattan luxury residences is making sure basketball never loses its place.
The fitness industry has entered the era of data abundance. Technology advancements and AI have given operators unprecedented visibility into performance — from attendance and retention to revenue, churn risk and capacity utilization. But access to endless data alone doesn’t translate into better decisions. In many cases, it creates the opposite effect: complexity. Teams find...
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