Fitness Business ATN Week in Review: The Soft Fitness Era Is Here Josh Liberatore Published: July 10, 2026 Share on Facebook Share on Twitter Share via Email credit: Rawpixel.com/shutterstock.com This week, we break down an interesting trend: consumers are seeking longevity and community-based fitness over hardcore workouts There’s a clear shift going on in… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro ATN Weekly Fitness Trends Myzone NASM Purpose Brands social fitness
