Fitness Business
How To Protect Your Brand When Working With Fitness Influencers
Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
The Intelligence Advantage: Why Gym Owners Who Leverage Data Will Win
How Xivic enables clubs to reduce risk, increase ROI and scale with confidence.
The Playbook: How Gyms Can Cultivate Excellence Through Staff Training
For fitness facilities, staffers are your frontline soldiers for success. But they need the proper onboarding and ongoing support.
NYC Fitness Studios Want You To Stop Using 3rd-Party Booking Apps — for 1 Month, at Least
Some of the Big Apple's top independent gyms and studios are throwing their support behind a new campaign: "Gym Loyalty Month."
Life Time Opens Waitlist for $550-a-Month LT High Performance in NYC
Life Time is launching its most exclusive concept yet: LT High Performance, a $550/month high-performance club opening in Manhattan this fall.
Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
MVP Effect: Certain Members Are Worth More to Gyms, Report Finds
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
How Top Boutique Fitness Brands Are Approaching the Business of Recovery
Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.
CEO Corner: Hotworx’s Stephen Smith on the Power of Infrared Fitness
Since opening in 2017, Smith has turned Hotworx into one of the fitness industry's biggest success stories with nearly 800 locations.
