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Strength remains one of the most powerful tools in fitness. The difference is that consumers are now pursuing it in service of larger goals.
From a Spotify deal to equipping gyms with equipment, Peloton's Dion Camp Sanders laid out the company's evolving strategy at the ATN Innovation Summit.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
Mecka Fitness, which is soon opening its third location in the Pittsburgh area, has ambitions to grow regionally and possibly nationally.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
The FTC updated its rules in 2023 and made one thing clear. The brand, the influencer, and the agency in the middle are all on the hook.
Chris Rondeau, the longtime former CEO of Planet Fitness, has invested in Absolute Recomp, a strength training gym chain with national expansion ambitions.
The Health & Fitness Association's annual fly-in offered an inside look into the trade organization's promising new advocacy strategy for the American fitness industry.
Low-price gym operator Amed Fitness will search for social media content creators that can elevate its brand messaging.
ISSA says many personal trainers leave the profession because they lack essential business skills — its latest program aims to change that.
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