The fitness industry has entered the era of data abundance. Technology advancements and AI have given operators unprecedented visibility into performance — from attendance and retention to revenue, churn risk and capacity utilization. But access to endless data alone doesn’t translate into better decisions. In many cases, it creates the opposite effect: complexity. Teams find...
Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
As other Pilates brands race to expand through franchising and PE money, New York Pilates is seeing success with a different approach: prioritizing absolute control.
After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.
The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.
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