“Ask any multi-location operator how many new members they signed last month and you'll get a number instantly. Ask how many members haven't checked in for three weeks, and the answer is usually a shrug. That gap is where most of the revenue opportunity is hiding,” Daniel Wischer, SVP Global Enterprise Solutions at PerfectGym.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth
When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.
Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.
Gym operator Basic-Fit has suffered a data breach involving around 1 million members with 200,000 in the Netherlands alone, a company spokesperson said on Monday. Basic-Fit owns gyms serving over 4.5 million customers across six European countries.
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
RiminiWellness, Europe’s premier fitness, sport and wellness event, will celebrate its milestone 20th edition from May 28–31, 2026, returning to the Rimini Expo Centre and the iconic Italian Riviera. Organized by Italian Exhibition Group (IEG), the four-day gathering has become a cornerstone of the global fitness industry, bringing together professionals, brands, educators and enthusiasts to...
This week, we break down new data showing that members spend more time inside gyms than ever before.
New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.
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