Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival.
Australian company Viva Leisure is expanding its fitness portfolio with the low-cost option, aiming to fill the gap of affordable gym memberships.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness
Rising licensing costs and tightening enforcement actions are changing how U.S. fitness operators play the music their classes depend on.
As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event.
People taking GLP-1s are more likely to join a gym and exercise than they were just a year ago, according to findings from William Blair Equity Research.
The definition of a fitness business is expanding.
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