Fitness Business
From Lead to Loyalty: How to Turn Data Into Action & Revenue Throughout the Customer Journey
ClubReady shows how smarter use of data helps operators create better experiences — and stronger bottom lines.
The Anti-Burnout Formula: Why MADabolic Members Stay Longer
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
Powering Your Back Office: Essential Strategies for Fitness Business Growth
Mindbody helps operators transform software from a cost center into a growth engine, powering new revenue opportunities and smarter scaling.
As Fitness Classes Move Online, Here’s What You Need To Know About Legal Risks
From injury liability to data privacy concerns, an IP lawyer breaks down key legal issues involved in disseminating digital fitness content.
ATN Week in Review: Celebrities Are Serious About the Business of Wellness
ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.
Fitness & Wellness Execs Are Mostly Optimistic, Citing High Consumer Demand
Mindbody's annual report found that operators are optimistic despite concerns like inflation, and AI isn't taking away fitness and wellness jobs.
AI-Powered Fitness Operations: From Back-Office Burden to Growth Engine
Daxko allows gym owners to make sharper, faster decisions, transforming member management from an administrative task to a competitive advantage.
Unlocking Consumer Health Dollars: How Flex Is Redefining the Fitness Economy
As consumer wellness surges and new legislation expands HSA access, Flex makes it simple for brands to accept pre-tax dollars.
5 Lessons From Runningman for Fitness & Wellness Brands Looking To Grow
The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.
ATN Week in Review: Xponential Offloads Yet Another Brand
ATN breaks down Next Health's acquisition of Lindora from Xponential Fitness, along with an alarming legal trend for gym operators.
