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Victoria's Secret On Point
Fitness

Victoria’s Secret Unveils Athleticwear-Athleisure On Point

Per Victoria’s Secret, garments within the Live category are suitable for “power lounging” and “everyday errands,” while the 4-way...

Candace Cordelia Smith • Aug 05 2021
Fitness clients
Fitness

Most Fitness Clients Want Vaccine-Only Workout Spaces

More than being bothered by being asked to fork over the information, most fitness clients have been glad to not have to worry about...

Nick Keppler • Aug 05 2021
Levi Strauss Buys Beyond Yoga
Fashion

Levi Strauss Bringing Beyond Yoga into Corporate Portfolio

Levi Strauss chief financial officer Harmit Singh notes that Beyond Yoga more than doubled its profitability over the last three years.

Wendy J. Meyeroff • Aug 05 2021
Actress Jessica Biel is the co-owner of Kinderfarms
Wellness

Jessica Biel Launches Kids Wellness Brand Kinderfarms

The crown jewel of Kinderfarms, called Kinderlyte, is now available in 25,000 stores such as Walgreens, Rite Aid, and CVS.

Candace Cordelia Smith • Aug 03 2021
Gap Expands Athleta Brand With AthletaWell
Wellness

Gap Expands Athleta Brand With AthletaWell

WWD notes that AthletaWell is all a part of Athleta’s overall plan to acquire $2 billion by 2023. In addition, CNBC states that the...

Candace Cordelia Smith • Aug 03 2021
COVID-19 vaccination to be required by Equinox and SoulCycle
Fitness

Equinox, SoulCycle to Require COVID-19 Vaccination

Starting from NYC in September, all locations worldwide will eventually ask anyone entering their doors to prove their COVID-19 vaccination  

Candace Cordelia Smith • Aug 03 2021
mental health
Fitness

Mental Health Tops Weight Loss as Basis for Workout

Mental health actually ranks second, with 35 percent, surpassing weight loss (32 percent). Other motivators included improving...

Nick Keppler • Aug 03 2021
SoulCycle Launches SoulRise and Yellow1
Fashion

SoulCycle Unveils New Apparel Series SoulRise, Yellow

Athletech News talked to Julia Horn, SoulCycle senior director of Retail, to explore early reads on these product launches...

Rebecca Goldberg • Aug 03 2021
2021 Olympics’ Best New Tech
Tech

2021 Olympics Tech Reshaping Games

2021 Olympics best new tech also enables viewers at home to enjoy multi-angle replays, AI-generated information on sprints and...

Nick Keppler • Jul 30 2021
Blood Flow Restriction
Wellness

Blood Flow Restriction is New Trend Among Olympians

Even with the health rewards that blood flow restriction seemingly provides, the practice doesn’t come without a few uncomfortable...

Candace Cordelia Smith • Jul 29 2021
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