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President Joe Biden
Finance

President Biden Could Reopen Stimulus Talks. What Does That Mean for the Fitness Industry?

Some studios were shut out of PPP money and others found the loans cumbersome. Will the government consider grants?

Nick Keppler • Nov 24 2020
YOGASIX Outdoor
Fitness

YogaSix Launches Proprietary 300-Hour Virtual Yoga Teacher Training

Led by 3 Master Trainers, New Program from Modern Boutique Yoga Brand Will Help Instructors Grow, Develop and Evolve in Their Yoga Journeys.

Staff Editor • Nov 23 2020
Fitness

Life Fitness Introduces Two New Rowing Machines to Growing Portfolio of Performance Training Equipment

Life Fitness Heat Row and Heat Performance Row allow exercisers to train for every intensity level in any setting.

Staff Editor • Nov 22 2020
silofit-on demand fitness
Fitness

Silofit Expands Network of Private, On-Demand Fitness Spaces with the Launch of Three Micro-Gyms in Toronto

Silofit seed financing tops $3.5M after initial $1M round was extended to bring in strategic new investor.

Staff Editor • Nov 21 2020
strava app
Finance

Strava Announces $110 Million in Financing and Adds 2 Million Users a Month in 2020

Strava will use funds to enhance the athlete experience and ongoing support of its global community.

Staff Editor • Nov 19 2020
Lowe's fitness equipment
Finance

Lowe’s Increases Its Exercise Machine Offerings As It Tries to Retain Its Revenue Strength During COIVD-19

Echelon Fitness, Spirit Fitness and Body Flex Sports are among the brands that Lowe's, the home improvement behemoth is stocking.

Nick Keppler • Nov 18 2020
gym memberships
Finance

New York State Makes It Easier for Gym Members to Quit, Requiring Gyms to Allow Members to Cancel Without Coming In

After 1,800 complaints gyms doing business in the state now have to provide an online, phone and mail method of terminating gym memberships.

Nick Keppler • Nov 17 2020
Tech

PUSH Launches Smart Training Technology to All Athletes, Providing a Pro-Level Experience You Can Do From Home

Global strength and conditioning tech company expands product offering to help all athletes train smarter utilizing a combination of wearable tech, personalized data, and Master Coach programming.

Staff Editor • Nov 15 2020
Beyoncé and Pelton
Fitness

Beyoncé and Peloton Team Up on Content and Outreach to HBCUs

Peloton Adds Beyoncé-Themed Workouts and Music to Its Digital Library. The collaboration also includes gift subscriptions and recruiting efforts at historically black colleges and universities.

Nick Keppler • Nov 12 2020
future-training-company-150-a-month-news
Tech

Future Training Company Bets You’ll Pay $150/M for App

Future training company CEO Rishi Mandal told Athletech News they wanted to offer personal trainers without costing $100 an hour or more.

Nick Keppler • Nov 12 2020
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