Mayweather Boxing + Fitness is taking over Denver
Undefeated boxing champ Floyd Mayweather’s fitness franchise is expanding in the Denver area. Mayweather Boxing + Fitness, a group fitness concept, is on the hunt for franchise partners in the Mile High City as it continues pushing into markets across the nation. The brand expects to have 100 locations open nationwide by the end of 2022.
With 20 franchise locations planned in the Denver area, Mayweather Boxing + Fitness says it seeks experienced multi-unit franchisees with existing brands that align with Floyd’s winning mentality.
“We are delighted for Mayweather Boxing + Fitness to enter the Denver market,” said CEO and co-founder James Williams. “With a city so deeply rooted in sports, Denver is the perfect place to carry on Floyd’s legacy. We are hopeful to connect with qualified and passionate entrepreneurs in the area who are ready to take on the challenge and join the Mayweather Boxing + Fitness team.”
Floyd, known as the best defensive boxer in history, created Mayweather Boxing + Fitness after he officially retired as 50-0 champ. The high-intensity fitness experience includes methods developed by Floyd Mayweather and can burn up to 1,000 calories in a class. The program consists of boxing, strength, and cardio conditioning intervals designed to be inclusive and satisfy any fitness enthusiast from beginner to advanced. Classes range from 45 – 60 minutes and feature smart screen technology using Floyd’s image, providing an immersive experience as if the boxing champ is training alongside gym patrons.
The in-studio tech also features heart rate monitoring and a virtual reality experience that offers technical coaching, similar to shadow boxing. The VR feature was announced at the CES electronic show in Las Vegas, unveiling the ability for fitness members to be coached using high-end headsets. By implementing VR, Floyd Mayweather’s franchise says it affords the user to improve form and practice longer boxing combinations while building endurance and stamina. In addition to VR, a digital coaching experience is available with the Mayweather Boxing + Fitness app, which touts exclusive programs and content for members.
Despite the pandemic, Mayweather Boxing + Fitness sold more memberships than when studios were closed due to shutdowns, showing its strength in even uncertain times. Floyd’s fitness concept currently has 50 existing locations in the US and locations under development in Russia. The average size of a Mayweather Boxing + Fitness location is 2,000 – 3,000 square feet. The boutique studio concept is one that Floyd Mayweather’s fitness franchise says is attractive to consumers, offering a specific workout philosophy instead of a traditional gym.
“Building off of Floyd’s incredible legacy leaves us with no choice but to be successful,” said Williams. “By using Floyd’s never before shared training techniques, we are able to help our members train like a champ. With such great success to date and rapid ongoing expansion, we are excited to bring the brand to communities across the globe.”
In 2019 at the fourth location opening of his fitness franchise in Torrance, California, Floyd Mayweather told Reuters that group exercise is fun, and said, “I’ve got calls to get back into the ring, but my health is my wealth. You have got to know when to hang it up. I had a great career.” While Mayweather vowed not to return to pro boxing, he has been open to exhibitions. This summer, Floyd participated in an exhibition bout against Logan Paul, an internet personality, landing 43 of 107 punches to Paul’s 28 of 217.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.