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Hims & Hers Head to Amazon



Hims & Hers Head to Amazon

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The telehealth platform will be offering its wellness products on Amazon, including product bundles

Hims & Hers, a telehealth platform that provides customized health and wellness for its customers, has announced it will be offering its products on Amazon. Hims & Hers says that teaming up with the online retail giant will help increase the accessibility of its supplements, sexual health and wellness products, and hair care items.

The digital health startup, founded in 2017 with an initial focus on male consumers, went public this year in a $1.6 billion SPAC deal with Oaktree Acquisition. Hims & Hers said the funding would be used to grow areas like sleep health, fertility, diabetes, and cholesterol. The company recently launched a mental health support offering and COVID-19 testing.

Hims & Hers products on Amazon’s site will include biotin, immunity and sleep gummies, collagen powder supplements, sexual health and wellness products, and hair care products. In addition, Amazon shoppers will have exclusive access to a 2-pack bundle of Hims’ thickening shampoo and conditioner and Hers’ shampoo and conditioner. 

“We aim to meet digitally native consumers where they already are and create completely customer-centric health and wellness experiences for them,” said Andrew Dudum, Chief Executive Officer and Co-Founder of Hims & Hers. “Having seen an increasing demand for our products on Amazon and having significantly expanded the availability of our products through new retail relationships over the last year, we are thrilled to also start selling in Amazon’s store. Doing so not only meets those consumer demands but also introduces our beautifully designed, science-backed, high quality wellness offerings to a whole new audience.”

This summer, the company launched individual online therapy for $99 a session, complimenting its online psychiatry offering and group sessions. CEO Dudum noted the extreme need for mental health care in the US and said that the current options were falling short.

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“Consumers want personalization in every aspect of their life, and this includes how and when they access therapy. Quality care is hard to find and even harder to access, particularly when you bring cost and scheduling into the conversation. I’m incredibly proud of the team here at Hims & Hers for developing a platform that takes the fear and guesswork out of therapy without sacrificing the high standards of care we uphold across our entire telehealth offering,” Dudhum said.

Besides its partnership with Amazon, the company recently announced it would be working with Uber to deliver its personal care products. The delivery service is currently available in Philadelphia, Atlanta, Los Angeles, San Francisco, Sacramento, Miami, Houston, Austin, Dallas, San Antonio, Seattle, and Phoenix. Hims & Hers hopes to expand to more cities in the near future.

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