PureGym’s Blink Bet Is Paying Off as US Expansion Accelerates

The U.K. low-price gym giant says the former Blink Fitness gyms it acquired in New York and New Jersey are fully integrated and more profitable

PureGym’s acquisition of Blink Fitness is starting to pay off as a pivotal move in its U.S. growth strategy.

The U.K.-based low-price gym giant reported a 35% increase in adjusted EBITDA in the U.S. for the first half of 2026, rising to £8.8 million ($12 million) from £6.5 million a year earlier, as the company continues to integrate the former Blink Fitness estate.

PureGym said the acquired locations have now been fully rebranded and brought onto its operating model, with CEO Alex Wood pointing to the performance as evidence of both the quality of the assets and the company’s ability to create value through M&A.

“In the USA, we have made excellent progress with the former Blink Fitness estate,” Wood said. “The estate has now been fully rebranded and integrated into PureGym’s operating model, and I am really excited by the opportunity presented by the world’s biggest fitness market.”

PureGym’s U.S. footprint changed dramatically after the company acquired Blink Fitness out of bankruptcy for $121 million in late 2024.

Before the deal, PureGym had just three locations in the Washington, D.C., area. The acquisition added more than 50 gyms across New York and New Jersey, giving the company an immediate foothold in one of the country’s largest fitness markets.

That bet had already begun to pay off in 2025, when U.S. EBITDA climbed 65% to £15 million in PureGym’s first full year of ownership.

The latest results suggest that momentum is continuing.

PureGym opened one additional U.S. gym in the first half of 2026 and now sees the market as a major piece of its longer-term expansion plans. The company has previously said it wants to more than double the size of its overall estate over the medium term, with the U.S. among its key growth opportunities.

Wood said PureGym’s ability to operate across a range of gym sizes and property formats is giving the company more flexibility as it looks for new locations.

“It is clear across all markets that our ability to operate successfully across a wide range of gym sizes and property types is opening up increasingly attractive opportunities for growth,” he said.

Stronger Profits Across the Group

The U.S. improvement came as PureGym posted a strong first half overall.

Revenue rose 6% year over year to £393 million, while adjusted EBITDA jumped 23% to £123.6 million. Membership increased to 2.4 million, and average revenue per member rose 2.1% to £26.78.

PureGym ended the period with 728 gyms across its global estate after opening 17 new locations in the first half, including 15 in the U.K., one in Switzerland and one in the U.S.

The company remains on track to open roughly 60 new gyms across its core markets in 2026, with the pace of openings expected to accelerate in the second half.

Beyond this year, PureGym says it sees room for more than 750 additional high-quality sites across its existing markets and the Republic of Ireland, where it plans to open its first Dublin gym in early 2027.

The company is also benefiting from stronger profitability outside its home market, with management saying its international operations are increasingly producing returns comparable with those in the U.K.