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ATHLETIC-GREENS-WORTH-IS-NOW-1-BILLION
Nutrition

Seeing Green: Athletic Greens is Now Worth $1.2B

After being worth over $1 billion, Athletic Greens expects to triple its workforce this year and says it will remain true to its consumers.

Courtney Rehfeldt • Feb 02 2022
Music curation by Feed.fm
Fitness

The Art of Music Curation

Professional music curation takes into account whether music is socially appropriate (or inappropriate).

Athletech Studios • Feb 02 2022
Peloton-and-Eminem-news-by-Athletech-News
Fitness

Peloton Welcomes Eminem

The Eminem Artist Series from Peloton will allow users to listen to Eminem's music on the Bike, Tread, or Mat.

Courtney Rehfeldt • Feb 02 2022
Peloton-internal-docs-report
Finance

Internal Docs Report: Peloton Slashed Sales Goals

Internal documents reveal 'momentum' for the apparel line, which is overseen by Peloton VP of Apparel Jill Foley, CEO John Foley's wife, is...

Courtney Rehfeldt • Feb 02 2022
AARMY-co-founder-Akin-Akman-interviewed-by-Athletech-News
Fitness

CEO Corner: AARMY Co-Founder Akin Akman Believes Future of Fitness is Infinite

Athletech News catches up with AARMY co-founder Akin Akman to discuss his training philosophy, where he sees fitness industry going, & more.

Gabby Shacknai • Feb 01 2022
TRIB3-x-OliveX-fitness-metaverse-gym
Fitness

Fitness Metaverse is Expanding: TRIB3 x OliveX Launching Gym in Spring 2022

Boutique fitness concept franchisor TRIB3 has announced a deal with Fitness Metaverse company OliveX to become the first gym brand to...

Courtney Rehfeldt • Feb 01 2022
Strava-CEO-names-fitness-trends-exploding-since-pandemic
Fitness

Strava CEO names fitness trends ‘exploding’ since pandemic

The Strava CEO says the pandemic has caused people to re-shape their workouts, and those who want to be active will undoubtedly find a way.

Courtney Rehfeldt • Feb 01 2022
Peloton-heart-rate-BAND-news (1)
Fitness

Is Peloton Trying to Win Back Hearts with a New Heart Rate Band?

The new forearm heart rate band, designed to work with Peloton products features interactive components and easy-to-read heart rate zones.

Courtney Rehfeldt • Feb 01 2022
FlexIt-ISSA-team-up
Fitness

As Virtual Personal Training Takes Off, FlexIt Teams Up with ISSA

FlexIt will share its knowledge of the VPT space with ISSA-certified trainers and help its graduates obtain CEU credits and certifications. 

Courtney Rehfeldt • Feb 01 2022
FlexIt-partners-with-Grand-Rapids-Gold-in-near-future
Fitness

FlexIt Announces Partnership with the Grand Rapids Gold

When it comes to exceptional fitness performance, FlexIt and Grand Rapids Gold, coached by NBA Champion Jason Terry, share a common goal.

Courtney Rehfeldt • Jan 31 2022
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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