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BeaverFit-x-Rumble-manufacturing
Finance

BeaverFit Acquires Exclusive Manufacturing Rights for Rumble as the Xponential Fitness Boxing Brand Expands

Under the terms of the agreement, BeaverFit will manufacture custom benches and boxing rigs for new Rumble franchises.

Courtney Rehfeldt • May 03 2022
Planet-Fitness-High-School-Summer-Pass-news-by-ATN.jpg
Fitness

Planet Fitness Introduces High School Summer Pass

Any teen who signs up for the Planet Fitness High School Summer Pass will also be entered into the event's Sweepstakes for a $5K grand prize.

Candace Cordelia Smith • May 02 2022
Randi-Mason-Morrison-Cohen-Corporate-Department-Co-Chair-exclusive-interview-with-Athletech-News
Finance

Someone To Know — Randi Mason

Morrison Cohen's Corporate Department Co-Chair Randi Mason talks about her journey in law, COVID-era & current fitness legal trends & more.

Candace Cordelia Smith • Apr 28 2022
EyePromise-Screen-Shield-Pro-news-horizontal
Nutrition

CEO Corner: EyePromise Pledges to Protect Consumers’ Vision From Inside Out

EyePromise president Andreas Wolf talks with Athletech News about importance of eye health, all-natural benefits of his company's products, &

Candace Cordelia Smith • Apr 28 2022
Mirror-fitness-program-by-Xponential-news.jpg
Fitness

Collab Alert: Xponential to Create Fitness Programming for Mirror

In the fitness program for Mirror, Xponential's Pure Barre, AKT, Yoga, and Rumble will provide curated fitness content quarterly.

Courtney Rehfeldt • Apr 27 2022
2022-fitness-app-report-news.jpg
Tech

2022 Fitness App Report Projects Growth of 21.3% During 2019-28

The fitness app report by Research and Markets expounds the driving factor of the growth is due to an increase in health awareness &...

Candace Cordelia Smith • Apr 27 2022
Smoothie-King-subscription-news.jpg
Nutrition

Smoothie King Finally Embarks on Its Very Own Subscription

With the new subscription, you can craft your own Smoothie King drinks at home with 12 'purpose powders'' to build muscle, support...

Candace Cordelia Smith • Apr 27 2022
REI-Co-op-new-outdoor-initiative-news.jpg
Wellness

REI Co-op Opts into Fostering More Outdoor Activity with New Initiative

The REI Co-op outdoor campaign includes brand new apparel lines & in-store/digital services to help consumers with running & health goals.

Candace Cordelia Smith • Apr 26 2022
music-choice-workout.jpg
Fitness

How Does Choice of Music Improve a Workout?

Professor Karageorghis recommends listeners wanting optimal ABC elements in workout base choice of exercise music on personal preference...

Athletech Studios • Apr 23 2022
Meisha-Sherman-appointed-as-Mindbody-chief-people-officer-MINDBODY-Headquarters-San-Luis-Obispo.jpg
Wellness

Pepperdine MBA Graduate Meisha Sherman Becomes Mindbody’s Chief People Officer

Meisha Sherman, who was a founding member of Pepperdine University Black Alumni Council, will be in charge of multiple verticals at Mindbody.

Candace Cordelia Smith • Apr 22 2022
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