Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
LSKD, an Australian-owned activewear company, will also provide exclusive merchandise, event experiences and pop-up shops for Life Time.
The health and fitness app market generated $1.7 billion in revenue in 2022, an increase of $600 million from 2020.
Speediance, a Chinese brand, has created a series of digital resistance machines it says will revolutionize strength training.
Mike Repole, the beverage mogul who founded both Glaceau (Vitaminwater) and Bodyarmor, has purchased a majority stake in the fast-growing training apparel and footwear brand Nobull.
We lose 30% of our muscle mass by age 80. To offset that, incorporate this simple approach to resistance training in every program you design.
On the hunt for the best self-care gifts? Athletech News rounded up 25 products that will elevate and enhance your life.
The strategic decision will consolidate and connect key Centr roles to its Los Angeles headquarters.
The upcoming Sweat and Tonic location boasts over 205 classes per week and features state-of-the-art studios powered by Technogym.
Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
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