Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
    • Disrupt 2025
  • REPORTS
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
    • Franchise Landscape 2025: Insights Into Fitness & Wellness Growth
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • The Most Innovative '25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

tonal-layoffs-news.jpg
Finance

Tonal Preps for Possible Recession, Laying Off 35% of Workforce

In addition to the layoffs, Tonal will also focus on reducing advertising spending. CEO Orady said his company has already cut back on...

Courtney Rehfeldt • Jul 15 2022
Walla-Software-funding-news.jpg
Finance

Walla Software Secures $13M, To Assist Boutique Fitness Studios in Navigating ‘New Normal’

Walla Software president & co-founder Laura Munkholm told us, 'A very small percentage of women-owned companies ever get to this stage...

Courtney Rehfeldt • Jul 14 2022
Iron-24-gym-location.jpg
Tech

Meet Iron 24, a New Tech-Enabled Gym Concept with Zero Staff

The Iron 24 gym approach, launched by software developer FranchiCzar, is looking to grow via franchising following 15 locations in six states

Courtney Rehfeldt • Jul 14 2022
BeaverFit-outdoor-fitness-article-by-Athletech-News.jpg
Fitness

Why Outdoor Fitness is More Than a Trend, According to BeaverFit

Given the persistent rush of requests from commercial and military clients, BeaverFit believes outdoor fitness is here to dominate.

Athletech Studios • Jul 13 2022
Kristina-Ewing-Rumble-Boxing-trainer-exclusive-interview-by-Athletech-Newsfeatired.jpg
Wellness

Recovery Day: Kristina Ewing Loves ‘Ted Lasso,’ Midday Naps & Never Weighs Herself

Kristina Ewing gives us some insight on how she stays connected, focused and balanced while also having fun, for our Recovery Day series.

Candace Cordelia Smith • Jul 13 2022
FlexIt-for-The-Vitamin-Shoppe-loyalty-program-members-via-ISSA
Wellness

FlexIt Brings Wellness Experiences to The Vitamin Shoppe Loyalty Program Members, via ISSA

Some session options for The Vitamin Shoppe loyalty program members include nutrition, cardio, pilates, strength, yoga, dance, & more.

Courtney Rehfeldt • Jul 13 2022
NYPD-relaxed-fitness-requirements-news.jpg
Fitness

The NYPD Eases Fitness Requirements for New Recruits

The NYPD fitness Standard Test is a timed event consisting of six stations that must be completed without stopping in 00:04:28.

Courtney Rehfeldt • Jul 12 2022
SweatWorks-Feed-Media-Group-partnership-news.jpg
Tech

SweatWorks & Feed Media Group Officially Partner to Deliver Connected Fitness Experiences

SweatWorks and Feed Media Group have previously worked together on projects for Clmbr, MYX Fitness, and CityRow,

Courtney Rehfeldt • Jul 12 2022
Peloton-third-party-manufacturing-news.webp
Finance

Peloton Transitions to Third-Party Manufacturing

Peloton described the transition to third party manufacturing as a natural progression in its ongoing strategy.

Courtney Rehfeldt • Jul 12 2022
Arlington-becomes-fittest-city-2022.jpg
Fitness

Arlington, VA, is ACSM American Fitness Index Ranking’s Fittest City

The fittest city in the ACSM/Elevance Fitness Index was Arlington, followed by Madison, Minneapolis, Washington, D.C., and Seattle.

Elizabeth Ostertag • Jul 12 2022
  • 1
  • …
  • 580
  • 581
  • 582
  • 583
  • 584
  • …
  • 687

From Our Partners


Your Reformer
Equipment

Reformer Pilates Moves to the Center of Performance Training

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Tech

Therabody’s Mother’s Day Sale Rivals Black Friday – These Are the Top Deals on Massage Guns, Face Masks & More

Finance

Life Time CEO Calls GLP-1s a ‘Home Run’ for Surging Operator, Fitness Industry

Fitness

The Best Last-Minute Gifts for Moms Who Love Fitness & Wellness

Videos


The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Sebastien Lagree
Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Sam Bernstein, Chelsea Piers Fitness
Fitness

Unscripted: Chelsea Piers’ Sam Bernstein on Knowing Your Market

Pete Moore for Integrity Square
Industry News

Unscripted: Integrity Square’s Pete Moore Renames the Fitness & Wellness Industry

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News