The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The rise of modern-day technology has been blamed for many of society’s current health problems, including the obesity epidemic and rampant chronic disease, but perhaps it can also be the cure.
Lululemon's content deal with Peloton won't get in the way of its partnership with Xponential Fitness, the athleisure giant confirmed.
Life Time is continuing its cost-to-coast expansion, entering the highly desirable San Francisco market with a 76,000-square-foot facility.
Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.
As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces.
With the Youll platform, wellness creators gain consistent engagement, paving the way for a steady revenue stream.
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Pro Oxygen KT Tape is a high-quality, durable kinesiology tape made with infrared mineral powder to enhance cellular oxygenation.
Once competitors, Peloton and Lululemon have entered a five-year global strategic deal centered around content and apparel.
Xponential Fitness is introducing a VR app on Meta's Quest 3 headset, bringing virtual fitness content to homes around the world.
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