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Huupe founders
Tech

Huupe, World’s First Smart Basketball Hoop, Secures $11 Million in Funding

Huupe says the funding will be used to launch the smart hoop and expand marketing efforts to reach more basketball players worldwide.

Courtney Rehfeldt • Apr 06 2023
People at an Exos program
Wellness

Friday Fun Day: Exos Hopes 4-Day Workweek Will Beat Burnout

Exos says its experiment will create a guidebook to introduce the 4-day workweek concept to corporate clients.

Courtney Rehfeldt • Apr 06 2023
Emily Cole sitting and smiling on the track
Finance

Therabody Signs Emily Cole as First Female NIL Athlete

In addition to Emily Cole, Therabody has athletic partnerships with DeAndre Hopkins, James Harden, and Cristiano Ronaldo.

Elizabeth Ostertag • Apr 06 2023
Planet Fitness membership moderate buy
Finance

Planet Fitness Rated ‘Moderate Buy’ As Company Eyes Membership Growth

Planet Fitness aims to double its membership numbers, but investors wonder whether the company can continue its post-COVID fitness momentum.

Courtney Rehfeldt • Apr 05 2023
Central Park Pickleball Courts rendering
Fitness

From Big Apple to Big Pickle: NYC’s Central Park Gets 14 Pickleball Courts This Summer

For the courts at the Central Park, CD Pickleball Nets supplied the nets, while Pickleball United USA provided the court surface.

Courtney Rehfeldt • Apr 05 2023
Sloane Stephens smiling
Fitness

Q&A with Create & Cultivate 100 List 2023 Honoree, Sloane Stephens

Sloane Stephens speaks with Athletech News about Create & Cultivate and how she stays balanced and grounded despite her busy schedule.

Elizabeth Ostertag • Apr 04 2023
Techfit apparel by Adidas and Rheon Labs
Fashion

High-Tech Textiles: Adidas & Rheon Labs Partner to Unveil Techfit Control Apparel Collection

Techfit is worn during athletic training. Its DNA material provides responsive control as the body moves while staying unrestricted.

Courtney Rehfeldt • Apr 04 2023
Life Time Burlington, MA Luxury Living rendering
Wellness

Life Time Debuts Luxury Living Residences to Massachusetts

The development will house 167 luxury units that share a campus with an already operating Life Time Burlington athletic country club.

Courtney Rehfeldt • Apr 04 2023
pressed x barry's partnership
Nutrition

Pressed x Barry’s Partnership Launches Post-Workout Recovery Products

The collaboration features two limited-edition offerings: the Pressed x Barry’s Recovery Smoothie and Recovery Shot.

Elizabeth Ostertag • Apr 04 2023
United States Capitol
Fitness

IHRSA Criticizes FTC’s Proposed Gym Membership Rule

IHRSA said a rule proposed by the FTC making it easier for consumers to cancel gym memberships could be bad for the fitness industry.

Josh Liberatore • Apr 04 2023
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