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A brick-and-mortar Alo Yoga
Tech

Alo Yoga Launches Immersive Virtual Reality Shopping Experience

The VR shopping experience of Alo Yoga includes digital styling capabilities, streaming beauty & wellness tutorials, & workout classes.

Courtney Rehfeldt • Feb 22 2023
Woman with dumbell
Fashion

Fashion Brands are Opening Standalone Gyms

Fashion brands that have opened standalone gyms include Aviator Nation, Revolve, Hermès, and Alo Yoga. More are likely to follow suit.

Elizabeth Ostertag • Feb 22 2023
Erick Wilson smiling with his hands folded
Fitness

Trainer Talks: Erick Wilson, Barry’s Los Angeles’ Chief Instructor

Barry’s Los Angeles Chief Instructor Erick Wilson speaks with Athletech News about why the training approach is unique, his favorite apparel

Elizabeth Ostertag • Feb 21 2023
Fitbit wearables
Tech

Fitbit Concentrating on Biometric Monitoring with Patent for Blood Pressure Sensor

The Fitbit monitor will come with force and photoplethysmography sensors that together will tell users' blood pressure.

Courtney Rehfeldt • Feb 21 2023
Two women in BODY20 suit
Finance

Suited for Expansion: BODY20 Announces 200 Signed Franchise Deals, $30M Benetrends Partnership

BODY20 CEO Greg Breitbart shared that his company is expected to open between 60 and 80 studios this year. 

Courtney Rehfeldt • Feb 21 2023
People weightlifting
Fitness

Community Gyms Coalition Launches Fitness is Essential Campaign

Community Gyms Coalition's Fitness is Essential campaign will educate Americans about the positive impacts of physical and mental well-being.

Elizabeth Ostertag • Feb 21 2023
People at Sports and Fitness Taiwan (TaiSPO) 2023
Tech

Sports and Fitness Taiwan (TaiSPO) 2023 is Showcasing the Best in Fitness and Technology

Sports and Fitness Taiwan (TaiSPO) 2023 will have all-age fitness, water sports, indoor fitness, sports tech, outdoor sports, & marketing &

Athletech Studios • Feb 21 2023
Laurie McCartney (late) smiling
Fitness

Laurie McCartney (1967-2023)

Ascend Learning Fitness & Wellness President Laurie McCartney is survived by her two children, six siblings, & several nieces & nephews.

Staff Editor • Feb 17 2023
The new Vitamin Shoppe in Valparaiso, Indiana.
Finance

The Vitamin Shoppe Opens Doors to ‘New Era’ of Franchising

The Vitamin Shoppe celebrated the grand opening of a new franchise in Valparaiso, IN, calling it a key milestone.

Courtney Rehfeldt • Feb 17 2023
ACE new recertification requirement poster
Fitness

ACE Announces New Recertification Requirement Focusing on Professional Conduct & Ethics

ACE says the new recertification requirement of completing at least one hour of continuing education is effective September 13, 2023

Courtney Rehfeldt • Feb 17 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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