Exclusive: Xponential Fitness To Unveil VR App for Meta Quest 3
Users can immerse themselves in a virtual fitness studio rendering or cast an instructor into their home with the Quest’s pass-through feature
Xponential Fitness will introduce a virtual and mixed-reality app on Meta’s Quest 3 headset, bringing virtual fitness content from the boutique fitness franchisor’s brands including Club Pilates, StretchLab and Pure Barre to homes around the world.
The announcement comes during the 2023 Meta Connect conference, the tech giant’s virtual event focused on the much-anticipated Quest 3 mixed reality and VR headset.
Xponential’s collaboration with Mark Zuckerberg’s Meta will provide Quest users with access to the boutique fitness franchisor’s brands while delivering a more authentic virtual fitness experience. Fitness enthusiasts can now be fully immersed in a photo-realistic representation of the actual brand studios. Users can also choose to use the all-new pass-through capabilities of the Quest 3 for a mixed-reality experience that blends the studio with their environment or cast the instructor into their own space for a one-on-one coaching experience.
The new Xponential+ app will utilize the Quest 3’s latest high-tech offerings, such as mixed reality, full-color passthrough and natural depth perception, allowing fitness enthusiasts to incorporate weights and other fitness accessories in their training.
“We’re excited to pioneer a new era in fitness alongside the renowned brand, Meta,” said Garrett Marshall, Xponential+ president. “As these technologies become more mainstream, we’ve seized the opportunity to enhance immersion while maintaining the efficiency of 2D digital fitness. Unlike typical VR fitness games, the Quest 3 headset’s technological advancements empower us to deliver proven workouts from leading fitness brands, all while harnessing the best virtual and social features.”
Xponential Forges Another Partnership
During a recent earnings call with investors, Xponential president Sarah Luna stated that B2B partnerships are a key element of the brand’s omnichannel fitness strategy, providing a way of reaching new audiences, generating revenue and creating lead flow.
Luna further stated that in the second half of the year, Xponential would continue to explore other B2B partnerships designed to enhance its Xponential+ digital platform and XPass subscription service to bring more consumers into the Xponential ecosystem, including into its physical studios.
The company has successfully launched Pure Barre, YogaSix and StretchLab on Princess Cruise ships and a Club Pilates retreat that set sail in Alaska earlier this month. More recently, Xponential inked a deal with corporate wellness platform Gympass.
More information on the new Xponential+ VR app can be found here.
