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Fitness

Sweat and Tonic Brings Luxury to Group Fitness With New Toronto Location

The upcoming Sweat and Tonic location boasts over 205 classes per week and features state-of-the-art studios powered by Technogym.

Courtney Rehfeldt • Jul 20 2023
man looks at a digital fitness leaderboard
partnership

EGYM Takes Interactive Fitness to New Heights With Gameday

Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.

Courtney Rehfeldt • Jul 20 2023
Tech

The Gamification of Fitness: From Leaderboards to Enchanted Forests

Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.

Courtney Rehfeldt • Jul 20 2023
Fitness

Pure Barre Doubles Down on Strength Training With New Weight-Based Class

The new offering from Pure Barre comes as strength training and weight lifting have soared in popularity recently.

Courtney Rehfeldt • Jul 19 2023
Tech

Noom Names Geoff Cook CEO as it Enters Weight Loss Meds Sector

Noom co-founder Saeju Jeong will continue as the wellness company's executive chairman of the board after serving as CEO for 16 years. 

Courtney Rehfeldt • Jul 19 2023
Tech

CEO Corner: Kim Walsh of Practice Better on Fixing Fragmentation in Health & Wellness

The Practice Better CEO spoke about the platform's goal to build an "all-in-one" solution for health and wellness professionals.

Elizabeth Ostertag • Jul 19 2023
Fitness

Peloton Teams Up With Liverpool FC for Special Fitness Content

The deal with Liverpool comes as Peloton reports strong subscriber growth in the U.K. amid its push into international markets.

Courtney Rehfeldt • Jul 19 2023
man performs a back squat using Tempo strength training equipment
Tech

Beyond ChatGPT: How AI Is Transforming Fitness & Human Performance

These innovative companies are using artificial intelligence (AI) to disrupt health and fitness in creative ways.

Josh Liberatore • Jul 18 2023
Fitness

Boddy Raises $2.2M To Help People Find Workouts While on Vacation

The Boddy platform allows travelers to search, compare and book wellness, health and fitness activities while on vacation.

Courtney Rehfeldt • Jul 18 2023
Fitness

Pvolve Continues Expansion With 19 New Franchise Studios

Since Jennifer Aniston became the face of Pvolve last month, the fitness company has had a 125% increase in franchise inquiries.

Courtney Rehfeldt • Jul 18 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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