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Fitness

SoulBody Opens First Brick-and-Mortar, Blending Fitness, Recovery

As recovery surges, SoulBody is looking to merge fitness and well-being for guests, creating a one-stop-shop for whole body wellness.

Courtney Rehfeldt • Sep 29 2023
Wellness

USC’s MarShawn Lloyd Prizes Recovery & Nutrition to Stay on Top of His Game

USC running back MarShawn Lloyd spoke about how his health and wellness routine and NIL partnerships are influencing him this season.

Elizabeth Ostertag • Sep 29 2023
Fitness

Lululemon Lays Off 120 More Staffers Following Peloton Deal

The new round of layoffs for Lululemon Studio comes as the athleisure brand turns to Peloton for digital fitness content.

Courtney Rehfeldt • Sep 29 2023
Wellness

Lifesum Is on a Mission To Make Healthy Eating the New Normal

The rise of modern-day technology has been blamed for many of society’s current health problems, including the obesity epidemic and rampant chronic disease, but perhaps it can also be the cure.

Josh Liberatore • Sep 29 2023
an image of a woman doing Pilates
Fitness

Xponential, Lululemon Reaffirm Retail Partnership

Lululemon's content deal with Peloton won't get in the way of its partnership with Xponential Fitness, the athleisure giant confirmed.

Courtney Rehfeldt • Sep 28 2023
Life Time gym in Walnut Creek, California
Fitness

Life Time Keeps Expanding, Opening First Club in Bay Area

Life Time is continuing its cost-to-coast expansion, entering the highly desirable San Francisco market with a 76,000-square-foot facility.

Courtney Rehfeldt • Sep 28 2023
Finance

Nautilus Hit With NYSE Non-Compliance Over Low Stock Price

Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.

Courtney Rehfeldt • Sep 28 2023
Barry's and factor partnership
Fitness

Barry’s Partners With Factor for To-Go Meals, Themed Workouts

As Barry’s looks to expand, the fitness brand is leaning into partnerships with companies in the food and wellness spaces.

Courtney Rehfeldt • Sep 28 2023
partnership

Youll Answers the Tough Engagement Challenges Content Creators Face

With the Youll platform, wellness creators gain consistent engagement, paving the way for a steady revenue stream.

Athletech Studios • Sep 28 2023
Fashion

Bala Eyes Wider Consumer Base With Target Retail Deal

Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.

Elizabeth Ostertag • Sep 27 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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