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Wellness

The Boutique Wellness Era Is Officially Here

ATN profiles four companies creating the future of wellness by giving everyday consumers access to therapies once reserved for celebrities.

Courtney Rehfeldt • Oct 03 2023
Wellness

Therabody, United Partner for In-Flight Wellness as Demand Grows

While flying is rarely the most relaxing part of traveling for business or pleasure, United is looking to give its guests a bit of recovery in the air, introducing TheraFace comfort products and Therabody devices to its international business class travelers.

Courtney Rehfeldt • Oct 03 2023
Fashion

Equinox, StockX Host Month-Long Pop-Up Event in NYC

Equinox is delivering on its promise of offering special member benefits at the intersection of fitness and culture with its members-only StockX streetwear event

Courtney Rehfeldt • Oct 03 2023
an image of Mark Wahlberg at F45
Fitness

F45 Unveils New Workout Series Created by Mark Wahlberg

Wahlberg Week, F45 Training's signature workout event inspired by celebrity investor and CMO Mark Wahlberg, has officially begun.

Courtney Rehfeldt • Oct 03 2023
Tech

How Fitness Coaches Should Use AI for Program Design

As a fitness coach, your ability to use AI to write training programs rests on how well you can speak its language by writing effective prompts.

Carl Hardwick • Oct 03 2023
Fitness

Freemotion Makes New Exec Hire, Adding VP/Sales for North America

Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.

Elizabeth Ostertag • Oct 03 2023
Tech

Myzone Names New Group CEO as Founder Dave Wright Steps Down

Myzone founder Dave Wright will take on a strategic role as the company prepares for an upcoming "liquidity event."

Courtney Rehfeldt • Oct 02 2023
Fitness

New York Sports Club Opens First NY-Branded Gym in Washington DC

New York Sports Club has opened its first location in Washington D.C. with NYSC branding, a departure from the usual "Washington Sports Clubs" moniker.

Courtney Rehfeldt • Oct 02 2023
Fitness

Xponential Fitness, Los Angeles Rams Team Up for Workout Series

In addition to a workout series featuring Rams cheerleaders and game-day activations, the two sides will partner across the LA community.

Courtney Rehfeldt • Oct 02 2023
Wellness

Exhale Partners With Fortë To Create Live & On-Demand Streaming Platform

The Fortë-powered Exhale Everywhere platform allows guests to access Exhale classes anytime, anywhere with on-demand and virtual classes.

Courtney Rehfeldt • Sep 29 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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