The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
Fitness brand Pvolve has teamed up with at-home wellness tech company HigherDose to offer three new rest and recovery-focused classes.
Neary's fast-growing IV therapy franchise opened its 100th location at the end of 2023 and could have up to 750 units by the end of 2027.
The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings.
Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the same for Myzone.
Biolinq's “barely there” wearable touts a color-changing interface for quick glucose insights without the need for a secondary device.
Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.
Volt Athletics, an AI-powered training app, will integrate Zama Health as its own service within the Volt ecosystem.
Founded by the former CEO of Marucci Sports, LA GOLF has already collaborated with ambassadors like Dustin Johnson and Bryson Dechambeau.
At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.
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