Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Gym of the Future Report 2026
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
  • Power Players '26
    • The Most Innovative Fitness & Wellness Companies of 2026
    • Startups To Watch ’25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

The Gym of the Future Is Here.

See what’s changing and where operators are investing.

Download the Report

an image of Apothékary tincture
Finance

Solidcore Founder Anne Mahlum Backs Herbal Medicine Brand Apothékary

Mahlum's latest investment in fitness and wellness, Apothékary offers herbal medicine blends that support a host of health benefits.

Courtney Rehfeldt • Apr 04 2024
Wellness

Corporate Wellness Giant Gympass Changes Name to ‘Wellhub’

After reaching 2.6 million subscribers in January, corporate wellness giant Gympass will know be known as Wellhub.

Courtney Rehfeldt • Apr 04 2024
Reviews

Product of the Week: Reebok FloatZig 1 Brings 90s Nostalgia to Running

The Reebok Floatzig 1 shoe brings comfort and a retro aesthetic to the road, but will it hold up run after run?

Elizabeth Ostertag • Apr 03 2024
Fitness

Centr CRO: Fitness Brands Should Create ‘Emotional’ Connection With Consumers

A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.

Elizabeth Ostertag • Apr 03 2024
Fitness

Kirk Cousins Is Latest NFL Player To Invest in Youth Fitness

Atlanta Falcons QB Kirk Cousins has partnered with ETS Performance, a youth sports and fitness brand, to launch two facilities in Michigan.

Collin Helwig • Apr 03 2024
partnership

Burn Boot Camp Aims for Rapid Omni-Channel Expansion Over the Next Decade

The group fitness franchise is eyeing 10,000 global locations as it drives growth with a unique "Franchise Partner First" model.

Athletech Studios • Apr 03 2024
Tech

Alphabeats Eyes US Wellness Market With ‘Flow State’ Wearable

Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.

Courtney Rehfeldt • Apr 03 2024
Fitness

Xponential Hires Former F45 Exec as BFT President

Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.

Courtney Rehfeldt • Apr 02 2024
Fitness

iFIT Adds C-Suite Execs as AI Coach Launch Nears

Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.

Collin Helwig • Apr 02 2024
Fitness

Fitness Consumers View Tech as Motivational Tool, Peloton Finds

The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.

Courtney Rehfeldt • Apr 02 2024
  • 1
  • …
  • 510
  • 511
  • 512
  • 513
  • 514
  • …
  • 778

From Our Partners


Fitness

Churn Starts Before Cancellation: The Member Signals Studios May Be Missing

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

ATN Week in Review: Fitness Enters Its Spin-Off Era

Tech

Wearable Maker Coros Aims to Conquer the Climbing Market

member exclusive

North America’s Biggest Fitness & Wellness Franchises of 2026, Ranked

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News