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Fashion

Tracy Anderson Unveils Activewear Line, Drops First Piece

The 12-piece Tracy Anderson Collection includes shrugs, unitards, leotards and two-piece sets in high-performance fabric.

Courtney Rehfeldt • Jan 11 2024
Wellness

NASM, Truemed Partner To Enable Tax-Free Spending on Personal Training

Personal training clients can now use tax-free HSA and FSA funds to pay for gym memberships, exercise classes, equipment and supplements.

Joy Keller • Jan 11 2024
Tech

FitXR Sees Massive Potential in Mixed Reality Fitness

Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.

Courtney Rehfeldt • Jan 11 2024
partnership

Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members

Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.

Athletech Studios • Jan 11 2024
Wellness

The Power of Appearance in Boosting Confidence & Enhancing Sports Performance

In the world of sports and fitness, success isn't limited to physical strength and endurance. The confidence that comes from your appearance plays a significant role in enhancing performance. A good appearance helps athletes feel stronger and more capable, markedly improving their performance. This is particularly evident with the advanced techniques and methods used in...

Jon Stojan • Jan 11 2024
Fitness

Blink Fitness President Eyes Community, Accessibility & Innovation in 2024

A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.

Courtney Rehfeldt • Jan 10 2024
Reviews

Product of the Week: Elastique Brings French Tradition to Activewear

Elastique activewear artfully lies at the intersection of apparel and lymphatic massage. But does it deliver on its purported benefits?

Elizabeth Ostertag • Jan 10 2024
Wellness

CEO Corner: Thesis’ Dan Freed Is Leading the Nootropics Movement

Dan Freed founded Thesis in 2017 after nootropics helped him go from high school dropout to Yale grad. The brand has raised $13.5 million.

Josh Liberatore • Jan 10 2024
Finance

Female Fitness Influencers Flex Monetizing Muscles

When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.

Courtney Rehfeldt • Jan 10 2024
Fitness

The Most Engaging Personal Trainers of 2023, According to ABC Trainerize

These fitness coaches led the way when it comes to app engagement, staying close to their current clients and attracting new ones.

Joy Keller • Jan 10 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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