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partnership

Fulcrum Fitness Brings the Boutique Studio Experience to Big Box Gyms

Fulcrum helps big box gyms solve three common problems: dwindling membership numbers, lost revenue and unused gym space.

Athletech Studios • Nov 16 2023
Wellness

Pause, Hyperice Partner as Wellness Studio Eyes Expansion

Hyperice Normatec and Hyperevolt recovery products will be offered at Pause studios nationwide as part of the tie-up.

Elizabeth Ostertag • Nov 16 2023
Fitness

The Gym of the Future Must Be ‘Immersive,’ Fitness Execs Say

The gym of the future will feature open floor plans, recovery services and digital content, all in the spirit of member engagement.

Josh Liberatore • Nov 15 2023
Reviews

Product of the Week: Speediance Gym Pal Offers a Lot for a Low Price

The Gym Pal, a free-membership digital weight machine, packs a punch for its price and size. But should you get one?

Elizabeth Ostertag • Nov 15 2023
Fitness

GymGuyz Adds Online Studio for Virtual Personal & Group Training

GymGuyz, a New York-based in-home personal training franchise, is introducing online training to meet the demand for virtual fitness.

Courtney Rehfeldt • Nov 15 2023
Fitness

Pvolve Inks Franchise Deal in Austin, Expands in NYC

The functional fitness brand continues to grow across the U.S. and beyond as it plots the opening of 250 studios by 2025.

Courtney Rehfeldt • Nov 15 2023
Fitness

CEO Corner: Bill McMenamy on Rebuilding New York Sports Club

Under McMenamy's watch, New York Sports Club has embarked on a full-scale rebrand, which includes changing the name of many of its locations.

Josh Liberatore • Nov 15 2023
Fitness

ACE Tackles Fitness Industry Skills Gap With Career Starter Course 

The ACE Career Starter Course empowers aspiring fitness professionals with essential and practical knowledge.

Joy Keller • Nov 15 2023
woman works out on a BowFlex elliptical
Finance

BowFlex Lowers Revenue Forecast Amid Retail Challenges

Washington-based fitness equipment maker BowFlex, formerly known as Nautilus, has reported its unaudited Q2 2024 earnings, painting a rather grim picture and lowered full-year fiscal 2024 guidance. The fitness maker now expects full-year net revenue to be in the range of $215 million to $240 million, compared to previous guidance of a range of $270...

Courtney Rehfeldt • Nov 14 2023
Fitness

Fitness Founders Say Virtual, In-Person Training Can Coexist

The founders of Wrkout, FlexIt and Future believe the rise of virtual personal training isn’t a threat to in-person coaching but a boon to the industry.

Joy Keller • Nov 14 2023
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