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Tech

Alphabeats Eyes US Wellness Market With ‘Flow State’ Wearable

Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.

Courtney Rehfeldt • Apr 03 2024
Fitness

Xponential Hires Former F45 Exec as BFT President

Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.

Courtney Rehfeldt • Apr 02 2024
Fitness

iFIT Adds C-Suite Execs as AI Coach Launch Nears

Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.

Collin Helwig • Apr 02 2024
Fitness

Fitness Consumers View Tech as Motivational Tool, Peloton Finds

The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.

Courtney Rehfeldt • Apr 02 2024
Fashion

Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection

Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.

Elizabeth Ostertag • Apr 01 2024
Wellness

Are Skin Patches the Next Big Wellness Innovation?

With a variety of proclaimed benefits including better ingredient absorption compared to pills, skin patches are an emerging wellness trend.

Elizabeth Ostertag • Apr 01 2024
partnership

ROR Drives Real Growth for Fitness Brands

Leveraging data from 262+ million U.S. adults, ROR helps fitness brands market to individuals who are actively considering joining a nearby club.

Athletech Studios • Apr 01 2024
an image of the exterior of a Planet Fitness
Finance

Investors Bullish on Planet Fitness Despite Controversy

Calls to boycott Planet Fitness are muffled by the sound of ‘’buy” ratings as the low-price gym chain continues to win with Gen Z.

Courtney Rehfeldt • Mar 29 2024
Fitness

Infinity, Beyond Fitness, Adds Industry Vets to Franchising Team

Infinity, beyond fitness, has brought on former YogaSix CEO Peter Barbaresi and Row House founder Debra Strougo.

Collin Helwig • Mar 29 2024
Fitness

Trainer Talks: Darian Parker’s Blueprint for a Healthier Future

Darian Parker, PhD, discusses how personal trainers can make a meaningful impact through mentorship, relationship-building and self-care.

Joy Keller • Mar 29 2024
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