NFL Announces Apple Music as the New Super Bowl Halftime Show Partner
Apple Music succeeds Pepsi, who ended its partnership with the NFL after ten years of presenting the show, as the […]
Health Coach Mission: Dr. Sears Wellness Institute Acquired by the American Council on Exercise
ACE will increase its active certified health coach workforce to over 15,000 as a result of the acquisition The American […]
Introducing Nike Forward: A Premium, Sustainability-Minded Apparel Innovation
On September 15, 2022, Nike released Nike Forward globally. Forward is an apparel innovation that reduces the complexity of material […]
YMCA of the USA President & ACE CEO Appointed to National Fitness Foundation BOD
Suzanne McCormick, YMCA of the USA President & Chief Executive Officer and Scott Goudeseune, Chief Executive Officer of American Council […]
Nautilus Announces Strategic Review As It Considers Selling Itself
To assist with the process, the Board has hired Evercore as a financial advisor Nautilus, Inc. has announced that its […]
The Personal Health Investment Today (PHIT) Act is Seeking Passage
The PHIT Act is a bill that would allow the use of health savings accounts (HSAs) and flexible spending accounts […]
Tracy Anderson Launches MYMODE, a Workout Program with Sustainable Fitness Equipment
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Peloton Head of Marketing Exits Connected Fitness Company
Dara Treseder, Peloton’s head of marketing, has announced she will be moving to Autodesk as CMO. Her departure follows that […]
Xponential Fitness Sets Sail with Princess Cruises, Becomes Official Fitness Content Partner
The boutique fitness franchisor and premium cruise brand have announced an exclusive license agreement Xponential Fitness, Inc., a global franchisor […]
Life Time Generates $200 Million With Another Sale-Leaseback Close
Life Time expects to use the proceeds to pay down debt and to fund growth Life Time seems well on […]
