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woman deadlifts at a BFT studio
partnership

BFT Brings Elite Strength & Conditioning to Boutique Fitness 

Xponential Fitness' newest brand is capitalizing on the rise of strength training with a fresh, fun and more inclusive take on the modality

Athletech Studios • Nov 29 2023
Fitness

Tonal Sues Smart Home Gym Rival Speediance

Tonal is alleging rival brand Speediance infringes on its patents and is engaging in false and misleading advertising.

Courtney Rehfeldt • Nov 28 2023
Fitness

The Rise of Female Leaders in Fitness & Wellness 

Female execs from Arketa, CorePower Yoga, FitOn and Pvolve share their perspectives on being in a leadership role in fitness and wellness.

Judith Russell • Nov 28 2023
Peloton logo on a bike
Fitness

Peloton CEO Apologizes for Thanksgiving Ride Issues

Peloton may have broken records for its annual Thanksgiving Day live ride, but technical problems let many members down.

Courtney Rehfeldt • Nov 28 2023
man workouts at outside a GymGuyz van
Fitness

GymGuyz Gains Nationwide Foothold With B2B Partnerships

GymGuyz is forging B2B partnerships with local businesses across the U.S. to bring on-site fitness to the workplace and beyond.

Courtney Rehfeldt • Nov 28 2023
woman works out on a cable machine at Anytime Fitness
Finance

Major Anytime Fitness Franchisee Acquired, Plans Expansion

Omega Fitness, the second largest Anytime Fitness franchisee in the U.S. with 70 gyms, has been acquired by PE firm Rainier Partners.

Courtney Rehfeldt • Nov 28 2023
Wellness

Hot & Cold, Pilates, Assisted Stretching Named Top Wellness Trends of 2024

According to Yelp's 2024 wellness trends report, the upcoming year will be filled with hot/cold therapies, Pilates and assisted stretching.

Courtney Rehfeldt • Nov 27 2023
Finance

Orangetheory Plots London Expansion With Digme Fitness Deal

Orangetheory Fitness is accelerating its global expansion plans as Digme Fitness has acquired the brand's London studios.

Courtney Rehfeldt • Nov 27 2023
Finance

Barbell Logic Raises $2.3M for Personalized Strength Coaching

Barbell Logic, an online personalized strength and nutrition coaching platform, has secured $2.3 million in a Series A funding round.

Courtney Rehfeldt • Nov 27 2023
Wellness

Can Craniosacral Therapy Help You Reduce Pain & Stress?

An increasingly popular bodywork that involves gentle pressure on the head, neck and back, does craniosacral therapy actually work?

Elizabeth Ostertag • Nov 27 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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