Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection
Khloé V3, the third collection from Kardashian’s partnership with Fabletics, marks the activewear brand’s first foray into compression swimwear
Fabletics, the activewear brand backed by Kate Hudson and Kevin Hart, has launched the third collaboration in its ongoing partnership with Khloé Kardashian. The collection, “Khloé V3,” features 26 limited-edition pieces that blend cutting-edge designs with bold and bright colors.
Unveiled Friday in Southern California, Khloé V3 marks Fabletics’ first foray into compression swimwear. The collection uses Fabletics’ best-selling fabrics like PowerHold for compression and Seamless for a contoured lift. Khloé V3 pieces also come in new shades like Electric Orchid Neon, Elemental Blue and Neon Spark.
“The goal was to create a lineup of beautiful, technical spring-to-summer styles that can be worn throughout the entire day and, most importantly, elevates confidence,” Kardashian said of the new release.
Fabletics co-founder Ginger Ressler noted that the activewear brand’s limited-edition drops with Kardashian have been some of its best-selling pieces to date.
“With this third installment, we are leveling up our product offering with new head-to-toe looks and stylish compressive swim options,” Ressler said. “Our flattering, sleek suits are not only a direct reflection of Fabletics’ mission to create transitional, staple pieces, but also a reflection of Khloé’s personal style.”
The partnership’s first two edits included best-selling items like the Motion365+ Onesie, Seamless Bra and Leggings set, and Sculptknit Contour Bra and Leggings set. The third edit includes new swimwear like the Sunset Scoop Swim Top, the Coastline Bikini Swim Bottom, and the High Tide Zip-Front One Piece Swimsuit.
The “Khloé V3” collection includes a new take on the popular onesie: the Seamless Rib Jumpsuit. The collection is size-inclusive, ranging from XXS to 4X with availability in Fabletics’ physical stores across the globe and on the company’s website starting Monday.
Ressler, who co-founded Fabletics in 2013 and has helped turn into a household name in activewear, recently spoke with Athletech News about the brand’s growth over the past decade, including nabbing Kate Hudson and Kevin Hart as investors.